Fudge Headpaint Permanent Colour
Are you a hair, beauty or barbering professional? Or currently in training to be one?
For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.
For professional applications, please upload a copy of one of the following documents:
- Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
- Public liability insurance certificate for your hair, beauty or barbering business
- Current business cheque book
For student applications all of the below documents are required:
- A valid college card
- A course enrolment letter or receipt
Discover Fudge Professional Headpaint with a Dual Colour System Technology™ that brings you unlimited colour possibilities in one truly integrated Permanent and Demi-Permanent portfolio. Thousands of colour-correcting micro-droplets give up to 100% grey coverage and maintain shade integrity and vibrancy between salon visits for up to 30 washes * The new Triple Conditioning Complex is packed full of naturally-derived ingredients, for soft and manageable hair that boasts body, texture, and a boost of natural shine.
BLONDES BRIGHTEN YOUR BLONDE
WHAT IT DOES Create your best blonde's from cool champagnes to alluring ashes and glimmering golds. - 100% grey coverage - Maintains shade vibrancy for 30 washes - Triple Conditioning Complex
SPECIAL INGREDIENTS Infused with Purple Viola Tricolor Flower, to add iridescent shine and nourish, protect and prevent irritation for the brightest blonde's.
BRUNETTES BOOST YOUR BROWN
WHAT IT DOES Overdose on deliciously deep, brilliant brunettes from moreish mochas and maples to tantalising toffees. -100% grey coverage. Maintains shade vibrancy for 30 washes -Triple Conditioning Complex
SPECIAL INGREDIENTS Infused with vitamin-rich Sage Extract to stimulate hair growth and maintain richness and depth between salon visits. Protects during colouring and soothes and conditions for your most beautiful brunette.
REDHEADS REVITALISE YOUR RED
WHAT IT DOES Achieve a full spectrum of rich and radiant reds, from cosmic coppers and cyclamens to multi-dimensional mahoganies. -100% grey coverage. Maintains shade vibrancy for 30 washes -Triple Conditioning Complex
SPECIAL INGREDIENTS Infused with antioxidant-rich Pomegranate Oil to neutralise protein-destroying free radicals, reducing hair porosity and keeping colour locked in to stop fade in its tracks.
LUXE ULTRA LIGHTS BRIGHTER COLOUR CLEANER LIFT
WHAT IT DOES 5 Ultra High Lift shades that lift up to 5 levels and give a clearer, crisper colour than ever before with a Triple Conditioning Complex
Our unique PRISM-Plex Technology contains amino acids which form a flexible polymer that adheres to the hair, filling cavities and protecting cuticles for a smoother, more even colour that scatters and reflects light as it hits the hair for a stunningly strong blonde base with added crystal shine. The natural nourishing power of Vitamin E smooths the outer hair follicle to give your best condition yet.
GEL TONERS TRANSLUCENT TONING, SOOTHING GEL TEXTURE
WHAT IT DOES Our 3 new gel toners glide onto hair to give hazy colour and a healthy feel, for a delicate iridescent colour with a shot of shimmer that's out of this world. We've created a Nude, Warm and Cool palette for ultimate toning creativity! -Triple Conditioning Complex
SPECIAL INGREDIENTS Our Gel Toners are free from ammonia, PPD and parabens, and enriched with calming Calendula flower extract to soothe the scalp after bleach application.
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