Since 1997, Alterna has pioneered “alterna-tive” luxury haircare.
We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients.
A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science.
Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES* and synthetic colour.
Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair.
The caviar at the heart of our formulas comes from Siberian sturgeon living in the South of France, sustainably harvested under controlled conditions. A special extraction process captures the opulent nutrition inside raw caviar beads. One of nature’s richest sources of Omega-3 Fatty Acids, caviar extract restores moisture, elasticity and shine to hair.
AGE CONTROL COMPLEX®
Based on the science of anti-aging skincare, our proprietary complex combines caviar extract to nourish and antioxidants to prevent damage and encourage healthy-looking hair. Ingredients work in harmony to undo the effects of chemical, enviromental and natural chronological aging and give new life to hair.
ALTERNA PRODUCT PORTFOLIO