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Alterna Hair Care
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ABOUT ALTERNA

Since 1997, Alterna has pioneered “alterna-tive” luxury haircare.

We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients.

A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science.


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THE ALTERNA FORMULATION PHILOSOPHY
Every Alterna innovation goes through an extensive formulation process, from curating a selection of sustainably sourced, potent raw ingredients, carefully calibrating them into the harmonious blend, testing the technology with hairdressers and consumers, to customizing the formulas with an exquisite fragrance signature.

Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES* and synthetic colour.

Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair.


CAVIAR EXTRACT

The caviar at the heart of our formulas comes from Siberian sturgeon living in the South of France, sustainably harvested under controlled conditions. A special extraction process captures the opulent nutrition inside raw caviar beads. One of nature’s richest sources of Omega-3 Fatty Acids, caviar extract restores moisture, elasticity and shine to hair.

AGE CONTROL COMPLEX®

Based on the science of anti-aging skincare, our proprietary complex combines caviar extract to nourish and antioxidants to prevent damage and encourage healthy-looking hair. Ingredients work in harmony to undo the effects of chemical, enviromental and natural chronological aging and give new life to hair.

ENZYMETHERAPY®
Targeted delivery of enzymes and minerals optimises penetration of ingredients to improve absorption of vital nutrients and support keratin production for stronger hair. 

SEASILK®
Our moisturising botanical blend of marine actives provides exceptional hydration and nourishment to hair. 

ALTERNA PRODUCT PORTFOLIO

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