Illumina Permanent Colour
Our biggest colour innovation in 20 years:
Sheer colour that's luminous in every kind of light.
Up to 70% more Light Reflection*
Superior Hair Protection*
Up to 100% grey/white coverage with a sheer result
*colour after colour, vs. our biggest global competitor on a blonde shade
Understand the colour & see the wonder of light. Spread the word & become a member of the ILLUMINA COLOR CREATIVE TEAM.
ILLUMINA COLOR's patented MICROLIGHT technology protects the cuticles so they maintain their clarity. This allows light to pass through, illuminating natural highs and lows from within – in any kind of light.