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NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!
Hair with up to twice the shine*
100% replenished and restrengthened hair**
Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos*
LUMISHINE PERMANENT CRÈME COLOR Introducing a gentle, reduced ammonia color system of of over 50 shades ranging from Level 1 to high-lift.
Guaranteed healthy-looking, consistent results when combined with LumiShine Crème Developers (10, 20, 30 and 40 Volume).