Serie Expert Curl Expression Moisturising & Hydrating Shampoo
Are you a hair, beauty or barbering professional? Or currently in training to be one?
For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.
For professional applications, please upload a copy of one of the following documents:
- Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
- Public liability insurance certificate for your hair, beauty or barbering business
- Current business cheque book
For student applications all of the below documents are required:
- A valid college card
- A course enrolment letter or receipt
Product Details
[CLEANSE YOUR CURLS THE PRO WAY]: Gently cleanses curls while providing weightless, long-lasting hydration, for healthy looking and easy to detangle curls and coils.
[HIGHLY CONCENTRATED ACTIVES]: Concentrated with plant based Glycerin, Urea H & Hibiscus seed extract.
[UNIQUE EXPERIENCE]: Ultra creamy formula that transforms into a rich and enveloping foam when in contact with water.
[CO DEVELOPED WITH CURL EXPERTS]: With 4 international curl and coil experts: Titus Magida from South Africa (@call.me.titus), Vivi Siqueira from Brazil (@vivi_siqueira), Derick Monroe from the United States (@derickmonroe) and Elodie Euston from France (@elodieeuston).
[ADDICTIVE FRAGRANCE]: A memorable floral composition of star Jasmine, Orchid & Freesia on top.
[HOW TO USE]: Once a week, cleanse your hair with this moisturizing shampoo at the start of your routine to hydrate, leaving hair ready for the mask and leave in treatments.
[PRO TIPS]: Use it if you do not have build-up residues in your hair. This is the go to shampoo if you have fine open curls.
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