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Alan Howard Blog

Expert Hair & Beauty Insights for Hairdressers & Beauty Therapists

The Alan Howard Blog is a trusted source of professional education and industry insight for hairdressers and beauty therapists. Designed exclusively for the trade, our blog delivers expert advice, advanced techniques, product knowledge and the latest hair and beauty trends to support salon professionals in developing their skills, growing their business and staying ahead in the industry.
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23 April 2026

Toning 101 with Quif Educator Sara Simpson

As every colourist knows, understanding why and when we tone is just as important as knowing how to tone. Toning has become one of the most important stages in achieving the tone clients are asking for, such as a hair trend they’ve seen on socials or a colour they want to recreate from their favourite celebrity. And if you're a colourist who’s felt unsure about when, why or how to tone, then you’re definitely not alone. Collaborating with Quif Educator and toning formulation expert, Sara Simpson, we’ll guide you through all the toning basics, as well as Sara’s toning kitbag must-haves.
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20 April 2026

The Festival Hair Trends of 2026

Coachella has kicked off festival season for 2026, and thanks to this heavily influenced fashion-led festival, we’ve already got a clear idea of what trends are about to take over. This year, we’ve definitely noticed a shift in the hair, being less over-styled and more of the effortless, thrown-together (yet still amazing) kind of hair. With lots of soft textures, natural movement, these are the styles that will actually last from the am to pm. If you’ve got clients booked in the diary for a festival, here is exactly what they’ll be asking for…
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16 April 2026

The Professional Hair & Beauty Trends For Spring 2026

Want to know what’s trending for spring in the world of professional hair and beauty? We’ve rounded up the products that your salon has to try this season, perfect for elevating your in-salon services or recommending to clients to add to their at-home routines. Including a strong focus on scalp health, damage repair and low-maintenance routines, we have the products that will help you stay ahead of the industry…
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13 April 2026

Trending Hairstyles Ready For Race Day

Race season is calling, and if you’re a salon owner or hair stylist, you’ll know exactly what that means… It's time to get your clients glam on. Clients won’t be holding back this year, as we’ll see a new wave of luxurious, feminine styles that look elevated and completely wearable (and most importantly, last all day). We’ve teamed up with our Scouse Queen & occasional hair expert, Aish Ryan, to explore the most requested hairstyles she has ready for racing season. Let’s take a glance at what your clients will be asking for in the salon chair.
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09 April 2026

Liquid Brunette: Learn How To Achieve The Trendiest Brunette Hair Shade

Are your brunette clients craving a refresh now that it’s springtime? Then Liquid Brunette is the shade to have on your radar. Perfect for clients who feel like their colour has gone and a little flat or dull, this trending brunette shade is the perfect shade that naturally enhances their natural base. It’s all about elevating what your client has already got; bringing out those chocolatey, espresso tones and creating a glossy finish that gives the client an ultra-reflective shine. While this may be a subtle change, the impact is huge! Let’s dive into how you can create this trending hair shade with your clients this spring.
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02 April 2026

Polychrome Blonde: The Colour Technique Every Colourist Should Try in 2026

In a world where clients are asking for colour that looks expensive, natural and totally personalised, salons need services that deliver beautiful results while also supporting business growth. One technique gaining attention in the industry is the Polychrome Colour Service from Schwarzkopf Professional, a modern approach to colour that focuses on multi-tonal dimension, customised placement and premium-looking results. But beyond the artistry of Polychrome, the service also presents a real opportunity for salons to increase service value and grow revenue.
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At Alan Howard, we take a 360° approach to supporting professional hairdressers, beauty therapists and salon owners with everything their business needs. As the UK’s leading professional hair and beauty wholesaler, our focus is on nurturing talent across the industry through expert education, high-quality professional products and dedicated customer service.

The Alan Howard Blog has been created exclusively for hair and beauty professionals, delivering trusted industry insights, expert advice and the latest hair and beauty trends. From advanced hairdressing techniques and salon business tips to product knowledge and new launches, our blog is designed to help professionals grow their skills, stay ahead of trends and maximise their business potential.

With over 40 years of experience supplying the professional trade, Alan Howard is a trusted partner to salons and beauty businesses across the UK. With 25 professional trade stores, over 350 fully trained staff and deep industry expertise, we provide everything hairdressers and beauty therapists need to succeed in today’s competitive market.

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