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04 August 2025

Hair Loss Awareness Month 2025: Hair Loss & Thinning Solutions with Nioxin

August marks Hair Loss Awareness Month, and it’s an important reminder of how much our hair can impact someone’s confidence, and how vital your role as a hair professional can be in supporting their journey. Hair loss and thinning affect a huge number of people, and whether it’s temporary or more permanent, a hairdresser’s insight, expertise, and empathy can make a world of difference. Let’s take a look at how you can better understand, support, educate and guide clients who are facing hair loss while offering real, professional solutions.
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31 July 2025

How To Add The Trending Peekaboo Highlights To Your Clients’ Look This Summer

Peekaboo Highlights are officially the trend of the summer, and it’s easy to see why. Being a bold, playful, and surprisingly low-maintenance hairstyle, Peekaboo Highlights are the perfect way for your clients to add a pop of colour to their look, without going all in. Strategically placed beneath the top layer of the hair, Peekaboo Highlights reveal a flash of colour only when styled in a certain way, whether tucked behind the ear, up in a ponytail, or gently waved for subtle movement.
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28 July 2025

Hair Myths That Are Actually True

As hairdressers, it’s our role to do more than cut, colour, and style; it’s also our role to educate. With so much misinformation being spread about our hair through social media and word of mouth, it’s our job to guide our clients towards healthy, sustainable hair habits based on the truth, not just the trends. We teamed up with our Alan Howard Educator, Sara Simpson, to debunk some common myths that are actually true, and why sharing these facts can help build trust, improve your clients’ hair results, and most importantly, keep your clients coming back.
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24 July 2025

How To Achieve This Summer’s Trending Soft Mullet

Straight from Australia to the salon chair, the Aussie-inspired Soft Mullet is the haircut everyone is talking about this year, and now that it’s summer, it’s taking off yet again. This modern, wearable mullet is an update to the classic mullet, being heavily blended with short, faded sides with longer, textured lengths at the back. This creates that edgy, low-maintenance and effortlessly cool vibe everyone has been looking for. The best part? You can personalise this to your client's hair type and length so they can make it their very own.
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21 July 2025

Summer Trend Alert: Rebel Fusion

In a world where self-expression and identity are evolving rapidly, the Rebel Fusion trend is your bold invitation to colour outside the lines. This movement speaks to our longing for wonder, enchantment, and individuality. Today's clients don't just want a new look, they want an experience. Technology has pushed the boundaries of what's possible, from AR beauty apps to surreal filters. Now it's our turn as stylists to meet that demand with fearless creativity.
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17 July 2025

The Riviera Bob: 2025’s Most Flattering Bob Haircut for Volume, Movement & Effortless Style

Introducing the Riviera Bob, the ultra-chic, yet effortless haircut that’s everywhere this summer. Known as the Italian Bob’s younger sister, the Riviera Bob is a polished and defined bob that gives fine to medium-textured hair a much-needed upgrade in volume, movement, and style. If your clients are looking to enhance their bob this summer, the Riviera Bob is the ultimate face-defining, voluminous cut that gives the most elegant look.
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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