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29 May 2025

Meet The Lightener That Does More Than Just Lift

Want lift that is clean, cool, and leaves the hair in optimum condition? Enter magi:light+ Premium Silver Lightener, the game-changing formula that’s redefining how colourists can achieve a cooler-toned blonde without the brass. With the magic ingredients of charcoal, graphite pigment, and argan oil, this lightener ensures maximum protection, neutralisation and ultimate clarity. Designed to lift up to 9+ levels of lift, while controlling warmth and removing impurities, magi:light+ Silver delivers results that don’t just feel luxurious, but feel it too!
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23 May 2025

How To Achieve Hazelnut Praline Brunette

Get to know Hazelnut Praline Brunette, a luxury, low-maintenance shade that’s about to become the go-to brunette colour your clients didn’t know they needed. Think rich mocha depth with soft, glossy, caramel ribbons that flatter every skin tone and hair type. This isn’t just a basic brunette; it’s dimensional, versatile, and wearable, making it the perfect choice for clients wanting a low-maintenance look that adds warmth without the brass. What more could you want this summer?
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22 May 2025

Get The Trending Looks with Magi:form

Can you imagine offering your clients a wash-and-go lifestyle? Effortless beach waves all year round? And the luxury of low-maintenance, lived-texture, every day without heat? Luckily, this is all achievable with Quif’s latest take on permanent waving. Meet Magi:form, an innovative permanent waving system changing the narrative on perms. Magi:form is designed to help you create trending, low-maintenance hair textures that your clients are asking for in 2025. Achieve trendy hairstyles from soft, undone waves to a more defined curl whilst delivering long-lasting shape your clients will love you for!
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19 May 2025

Trend Alert: Glitterbels Have Gone Chrome Crazy!

We’re excited to introduce the brand-new Chrome Crazy Powders from Glitterbels. This incredible collection has been two years in the making, developed to deliver flawless application, vibrant colour payoff and long-lasting shine. With 27 shades available now, this launch is set to be a chrome game-changer. Want to see some of the shades? Follow on for more…
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15 May 2025

Trending Bridal Hairstyles This Wedding Season

Wedding season has approached the salons, and 2025 is all about elevated simplicity, vintage-inspired glam, and a fresh take on some hairstyle classics. If you’re a hairdresser ready to style your clients hair for their big day, we’ve dived into the trending bridal hair looks for the year, as well as some inspo you can bring to their consultations.
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13 May 2025

OSiS Turns 25: A Bold Celebration Of Styling

Two and a half decades ago, a visionary hair artist dared to dream of something different. A revolution in styling, built not on rules but on the sheer audacity of individuality. A range of products that didn’t just style hair but celebrated it - all of it. From the rebellious to the refined, from the understated to the unapologetically outrageous. And so, OSiS was born-a rallying cry for those who dare to do it their way!
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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