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Alan Howard Rewards

Welcome to Alan Howard Rewards, the loyalty program that gives you more

Our mission is to support and motivate our customers to expand their knowledge, skills and business. We reward our customers loyalty by reinvesting back into their businesses with a generous and flexible rewards scheme empowering them to achieve their full potential.

Whether your business is looking to invest in upskilling or motivating the team, upgrading your clients experience or recruiting new customers, this scheme has all the tools you should need to help you grow and flourish.

This scheme is open to all salons and stylists throughout the UK and is supported by our team of dedicated Business Development Managers who are always on hand to offer guidance, support and ideas on how best to achieve the growth objectives of your business.

What are Alan Howard Rewards?

Earn Alan Howard Rewards (Subject to a minimum spend of £750 over a quarter, ave £60 per week) on selected premier brands at Alan Howard either in-store, online or with your Business Development Manager.

Redeem your Alan Howard Rewards on a variety of products and services to enable you to achieve your full business potential. These include: education, salon marketing materials, branded salon items, salon tools, backbar products and furniture.

Receive quarterly emails to update you on your points balance with advice on what you can redeem your points on and how to redeem them.

How do I earn reward points?

Earn 10% of your spend in Alan Howard Rewards when you spend £750 or more per quarter on the following brands:
Alfa Italia, Shed, Quif
Earn 5% of your spend in Alan Howard Rewards when you spend £750 or more per quarter on the following brands:
Joico, Matrix, Nanokeratin System, Sexy Hair

For example, spend £1000 of Joico in Quarter 1 and receive 5000 points.

What can I redeem with my points?

Education

Use your points towards 100% of the value of practical, motivational and inspirational Education from Alan Howard, including:

  • Hairdressing courses
  • Beauty courses
  • Business courses
  • Online product knowledge education
  • In salon education
  • Shows & events

To view our range of available courses, please click here.

Marketing

Use your points towards 100% of the value of marketing materials for your salon, including:

  • Visual merchandising
  • Gift vouchers
  • Referral & loyalty cards
  • New client packs

Branded Salon Items

Use your points towards 100% of the value of branded salon items, including:

  • Shade guides
  • Bowls & brushes
  • Gowns & aprons
  • Scales & timers
  • Banners, posters and other POS
  • Stands, trolleys
  • And so much more

Alfa Italia Salon Tools

Use your points towards up to 50% of the value of Alfa Italia salon tools, including:

  • Hairdryers
  • Straighteners
  • Scissors
  • Brushes
  • Combs
  • Branded Apparel

Salon Backbar Products

Use your points towards 100% of the value of backbar products from:

  • Shed (Salon Size)

Scorpion Furniture

Use your points towards up to 50% of the value of Scorpion Furniture, including:

  • Salon furniture
  • Backwash basins
  • Colouring trolleys
  • Reception desks
  • Beauty furniture

How do I redeem my points?

Online

New! You can now redeem your points online when you checkout. Simply select which products you like to redeem them against and we will discount those items to the value of your points.

In Store

When shopping in store ask to use your rewards points when at the till or if calling ask your assistant to give you a points update or redeem them.

Via your BDM

Speak to your Business Development Manager about what products or services you'd like to redeem your points on.

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