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30 April 2025

Low Maintenance Haircut Trends for 2025

If there’s one request that clients bring to their salon appointment in 2025, it’s ‘low maintenance’. Whilst this might not be the most creative request, this year’s low-maintenance haircuts are all about effortless shapes, healthy hair, and stunning styles that your clients can easily recreate out of the salon. For clients wanting to embrace their natural texture, looking to cut down on heat, or simply wanting hair that looks good without the fuss, we’ve got a rundown of the trending low-maintenance haircuts that every stylist should know this year.
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30 April 2025

Introducing Quif magi:form wave system

Have you heard? Perms are back, but not as you know them. Introducing magi:form - a wave system changing the narrative on perms. Unlike the classic 80’s hairstyles full of frizz and uneven texture, perms are here to make a modern comeback, and they’re nothing like their reputation. Quif magi:form is an innovative waving system designed to deliver your ideal wave from soft waves, lived-in texture and defined curls, all with the flexibility, strength and health of today’s haircare science.
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28 April 2025

Festival Hair Trends of 2025

Coachella has officially kicked off the festival season, but for hairstylists, it’s the ultimate inspiration for the months ahead. From dreamy styles to playful accessories, the biggest names at this year's festival have set the tone for the must-have festival hair trends of 2025. One standout takeaway from Coachella is the influence of '70s bohemia, which is making an impact on every style. So, what can you expect your clients to ask for when they’re prepping for their fun-filled day? We’ve rounded up the trending looks that will definitely bring the life and party to the salon.
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24 April 2025

The Ultimate Salon Spring Clean Guide

Spring has sprung, and there is nothing quite like that fresh spring feeling and the mindset of new beginnings. And just like your clients are thinking of a seasonal refresh, now is the perfect time to give your salon a little TLC, too! Spring makes the perfect opportunity to refresh your salon space, motivate your team, and improve your clients' overall experience. If you’re a salon owner or hairdresser and looking to have a salon reset, here’s our go-to guide to spruce up your salon space this spring!
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21 April 2025

Buttermilk Blonde: The Molly Mae Approved Hair Colour

You heard it here first, Spring 2025 is getting a major blonde update, and our muse? It’s none other than the ultimate trendsetter, Molly Mae. Welcome Buttermilk Blonde, the ultra-soft, milky blonde shade that’s about to take over your salon mood boards and clients' requests. Although spring tends to lean more towards golden, sun-kissed and warmer tones, this year we are seeing a shift towards something creamier, subtler and effortlessly luxurious. We sat down with our Alan Howard Educator, Sara Simpson, to discuss the trending Buttermilk Blonde, and how you can achieve this colour in your salons using Quif Professional
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17 April 2025

5 Low Maintenance Hair Colours To Try This Spring

2025 spring is all about refreshing your clients' colour that not only looks stunning but also lasts longer without the upkeep. While bold, high-contrast hair colours will always have their moment (we’re talking about you, copper), we’re seeing a major shift towards more soft, dimensional, and low-maintenance shades throughout the spring and summer months. Think sun-kissed, depth, soft transitions, and lived-in luxury, minus the constant touch ups. If your clients are ready to give their hair a break through the summer months or are simply too busy for their next appointment, we have the ultimate trending low-maintenance shades that are the perfect solution.
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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