Milk_Shake Illuminate Pure Pigment Violet is a concentrated semi-permanent colour treatment designed to enhance the lightening process with vivid violet tones. Suitable for both natural and colour-treated hair, this professional formula is developed to be used with Milk_Shake Illuminate Quick Light to achieve vibrant, personalised results with a bold, creative finish.

Formulated with hydrolysed keratin, the pigment helps to strengthen and protect the hair during the lightening process, while delivering deep conditioning for improved hair health. Its ammonia-free composition ensures gentle application, making it ideal for in-salon use where high-impact results and hair integrity are a priority.

Available in six customisable shades, this pigment allows stylists to elevate their colour services with striking, artistic detail and precision.

Key Features:

• Enhances the lightening process with rich violet tones

• Strengthens and protects hair with hydrolysed keratin

• Works seamlessly with Milk_Shake Illuminate Quick Light

• Ammonia-free, gentle formula

• Suitable for untreated and colour-treated hair

How to Use:

1. In a non-metallic bowl, mix Milk_Shake Illuminate Quick Light with Pure Pigment Violet (do not exceed a 50% pigment-to-lightener ratio).

2. Apply the mixture to clean, dry hair on selected sections.

3. Distribute evenly using a comb and use a flat iron to seal in the colour.

4. Repeat ironing for more intense results, ensuring the hair's condition is maintained.