It’s official… Color Wow has finally landed at Alan Howard. We’re so excited to be launching one of the most talked-about, viral haircare & styling brands to our customers, along with an extensive lineup of innovative products that are viral for a reason. Known for their game-changing formulas and celebrity hairstylist-approved results, Color Wow has been the go-to brand for creating those iconic celebrity hair looks from the likes of Kim Kardashian and Jennifer Lopez. So, if you’re looking to freshen up your retail shelves or want to try some of these viral products to boost volume or create a red-carpet-ready shine, here are the 5 Color Wow favourites worth knowing about.
When creating dimensional colour in the salon, highlights and lowlights are two of the most versatile techniques in a hair colourist’s toolkit. While one adds lightness and the other introduces depth, both can be used to create contrast and movement for a more multi-dimensional finish. In collaboration with Quif Educator, Sara Simpson, we’ve broken down the key differences between highlights and lowlights and the techniques to use when you’re getting creative behind the chair.
