For years, summer has meant one thing in the salon… lots and lots of blonde appointments. Let’s face it, as soon as it gets warmer and the sun starts to come out, clients start to book in for their bright blonde balayage or highlights. But this summer, things are looking a little different. Across both salons and from the likes of social media, we’re seeing a noticeable shift towards rich, glossy brunettes that are healthy and super expensive-looking. Instead of chasing that bright blonde look, clients are embracing those deeper tones that actually enhance their natural colour, while also keeping the hair condition at its best. We think brunette is officially the hair colour of summer, so let’s jump into how we got here.
When it comes to colour trends in 2026, there’s no surprise that clients want effortlessly natural, expensive-looking hair. We’ve seen a shift from the overly bright, one-dimensional shades to colours that feel softer and full of depth but, of course, luxurious. If your clients are blonde, brunette, or somewhere in between, we have five trending luxurious hair shades your clients are going to love, along with the formulas to achieve them.
