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Alan Howard Blog Alan Howard Blog


Alan Howard Blog

At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

24 April 2024

The Festival Hairstyles of 2024

As the festival season approaches, it's time to dive into the world of playful styles, vibrant colours, and of course show-stopping hairstyles. For professional hairstylists, this is the perfect opportunity to unleash your creativity and elevate your styles to new heights. This year we're seeing a lot of braids, gems, and of course, colour! There are a multitude of trending festival hair looks to explore this season, so lets dive in and discover the top picks that are sure to be styles you'll want to create with your clients.
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22 April 2024

Allergy Awareness Week: Patch Testing

Today marks the start of Allergy Awareness Week, and we are teaming up with Colourstart to raise awareness around the topic of patch testing, and why this is a crucial step when taking on new clients. Let's take a deep dive into the importance of patch testing alongside the allergy experts at Colourstart, and why it is so important to raise awareness of patch testing throughout the industry.
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19 April 2024

Summer Hair Care 101

"I'm a professional hairdresser and this is my ultimate summer hair care guide". Summer is nearly here and it's time to get your clients prepped with a summer hair care routine for the hot summer months that are to come. We've teamed up with our Education Development Manager, Adam Murphy, who has a vast amount of knowledge on all the summer hair care tips and tricks we can't wait to share.
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15 April 2024

The Importance Of Retailing In-Salon

While the hairdressing industry is full of evolving trends and fast-paced style changes, one aspect stays the same: the importance of retailing in your salon. As professional hairstylists, you not only hold the key to transforming your clients' looks but also enhancing their overall experience through the products and brands you use. While this can have a positive impact on a salon's revenue stream, it can also be a vital component of your salon's overall success. Let's dive into the reasons why upping your retail game could be the key to your salon's success.
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11 April 2024

The Haircut Trends Of 2024

With 2024 well and underway, we have caught up with all the hair trend predictions set to be carried out through to the end of the year. From different shapes and sizes, it's time to sharpen those scissors as we have noted an array of looks that you're going to want to get on board with. Let's explore the 2024 haircut trends, and get inspired ready for the new season. Let's explore the hottest styles of the year and find the perfect look for your clients.
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08 April 2024

Illuminatural: Get the 'no make up' make up look

Illumina Color is Wella Professional's most luminous hair colour. It is a permanent colour that is powered by the ultra-sophisticated Microlight Technology, which allows light to enter hair and then radiate out, giving it an almost ethereal luminosity, and built in metal purifier that helps to prevent hair damage when metals are present in the hair. While this Illumina launch isn't a formulation change its purely a packaging change, it's important to call out Illumina's key features and why you should be using it!
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