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Specifications
Brand
Joico
Drop Shipped
No
Family Brand
No
Exclusive
Yes

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Joico Defy Damage Protective Shampoo 50ml

Code: 31729
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

Helping your coloured hair to last as long as possible, the Joico Defy Damage Protective Shampoo shields your strands from external aggressors to help lock in that vibrant finish. Luxuriously creamy, the shampoo’s lather gentle lifts away build-ups and impurities to leave your hair and scalp feeling cleansed and refreshed. Never harsh on your skin or cuticles, the shampoo leaves you with silky-smooth results while leaving essential natural oils intact.

Formulated using innovative Smart Release Technology, you’ll be treated to a trio of Arginine, Keratin and Rosehip Oil, all packed together in a liposome for optimal delivery and absorption. Helping to strengthen hair and build resilience, Arginine encourages the renewal of bonds while Keratin supports hair fibres to resist breakage. Rosehip Oil delivers essential moisture and combines with Moringa Seed Oil, which is rich in Zinc, Silica and Vitamins A and E. It’s also filled with antioxidants, working to stave off environmental damage for a healthier-looking result. Finally, a protective Lipid forms a barrier over your mane, acting as the first line of defence against UV rays as well as styling, chemicals and heat.

Free from SLS/SLES Sulphates.

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