The Professional Beauty Trends of 2025
Published date 30 October 2025
The beauty trends of 2025 that every salon should know about...
With a new year on the horizon, we’re rounding up the trends that are redefining the professional world of beauty, which introduced technology into skincare while creating sensory-driven results within appointments. Let’s dive into the top beauty trends that have shaped 2025 and how you can bring these to life in your salon with the latest professional products available at Alan Howard.
The ‘Clean Girl’ Lash Look
Soft, natural lashes have taken over this year, with clients moving away from the fuller, glamorous lash and embracing the ‘clean girl’ aesthetic we’ve seen throughout the year. The ‘Clean Girl’ lash look brings a light, fluttery and minimalist vibe that still enhances the client's look without being too heavy on the eye.
Trending Product: Salon System Cluster Lashes
Available in Classic, Wispy, and Fluffy styles, these easy-to-apply clusters are perfect for layers and create a subtle, lifted effect. Also designed to be applied for underlash application, this gives a softer, barely-there look that’s become the lash hype of 2025.
Salon Top Tips:
- Offer cluster lashes to your clients who want a low-maintenance alternative instead of full extensions
- Retail the cluster packs so your clients can touch-up on their lashes between appointments
- Pair the Fluffy style clusters with a lash lift for the ultimate elevated look
Where Tech Meets Skincare
Technology has made its way into the beauty industry big time this year. With clients looking for visible results from non-invasive treatments, LED light therapy is leading the way and becoming a must-have service during facials.
Trending Product: +maskology Photon LED Mask
The ultimate upgrade to any facial that can be used either in the salon with treatments or at-home, the 5-in-1 LED Mask uses photon and near-infrared technology to target acne, ageing, and dullness with 5 LED light modes. This mask is lightweight, comfortable and designed for salon and at-home use.
Salon Top Tips:
- Add LED Therapy as a facial add-on within appointments for enhanced results
- Pair with the +maskology skincare range & sheet masks for the ultimate glow
- Offer LED ‘booster’ sessions with your clients to encourage repeat bookings
The Revival of Lip Care
Say goodbye to chapped lips from drying lip products, and instead have your clients introduce lip oils into their makeup and skincare routines. That’s right -2025 has been all about lip oils and skincare-led hydration, with clients now wanting plump, healthy lips that shine without the stick, and we have just the trending product for it.
Trending Product: Rose & Caramel Lip Oil
Winner of Best Lip Oil at the 2024 Global Make-Up Awards, this oil blends Jojoba Oil, Vitamin E, and Cocoa Butter to deeply nourish while adding a subtle sheen of cherry tint and glossy shine. It’s perfect for achieving the ‘jam lip’ trend that creates a juicy, glossy but completely natural and wearable look.
Salon Top Tip:
- Retail this lip oil as the ultimate handbag must-have for clients post-treatment
K-Beauty Inspired Treatments
Korean beauty continues to influence salon skincare, focusing on hydration, barrier repair and simplicity. And the two skincare trends that have completely taken over this year? Foaming charcoal face masks and hyaluronic-infused serums.
Trending Products: +maskology Charcoal Foaming Mask & Hyaluronic Acid Daily Serum
With K-beauty & skincare comes exciting innovation, and the charcoal foaming mask provides a deep yet gentle cleansing experience, perfect as a pre-facial detox. Following up with the Hyaluronic Acid Serum, this locks in moisture, leaving the glass-like skin look that glows and looks super plump.
Salon Top Tips:
- Use the Foaming Charcoal Mask as a pre-treatment to prep and ensure it deeply cleanses and detoxes the skin
- Apply the Hyaluronic Serum post-facial for long-lasting hydration and to lock in all the nourishing ingredients
- Retail both products for clients to maintain their skincare at home
Sunless Tanning
With more awareness of sun safety than ever, gradual tanning has become the go-to solution for achieving a bronze look while ensuring the skin remains healthy.
Trending Product: Naomi Rose Gradual Tan Drops
Infused with collagen, these buildable drops give a natural, streak-free tan while improving skin tone and elasticity. Simply have your clients mix it into their nighttime moisturiser to wake up with a healthy, radiant glow, without any sun being required!
Salon Top Tip:
- Offer these gradual tan drops to your spray tan clients to extend their results
- Recommend 2-3 drops in their night cream for that bronzy, glowy look
- This is a perfect retailing opportunity going into the colder season to beat those winter blues!
Moodscaping & Aromatherapy
Wellness is having its moment in the professional beauty industry, and soothing scents are at the heart of it! Aromatherapy is becoming an essential part of elevating beauty treatments and massages, to further help the client relax, recharge and reconnect.
Trending Product: Kaeso Essential Oil
Harness the benefits of professional-grade essential oils with Kaeso Beauty, and create signature sensory moments in your treatments. Two essential oils we have seen to be popular among beauty therapists are Ylang Ylang, which reduces stress, promotes relaxation, and improves mood, as well as Peppermint, which energises, aids digestion, and improves focus. Both of these essential oils are the perfect choice for enhancing your clients' massage and facial experiences and taking your salon's services to the next level. Trust us, your clients won’t be leaving the salon without resisting the urge to rebook…
Salon Top Tip:
- Add aromatherapy moments into your clients' facial or massage routines to elevate their experience and give your services that competitive edge.
- Offer your clients different essential oil scents so they can choose their oil based on their mood or what they would mindfully like to focus on.
Ready to start adapting your beauty services?
Covering everything from tech-driven skincare to sensory self-care, these 2025 beauty trends are everything your salon services need to stand out. By adapting to the latest innovations and trends, you’ll ensure your treatments remain modern, competitive and super appealing to your clientele. This will only help with client retention, as well as attracting new customers who will see that your salon is one step ahead!
Explore all the latest beauty innovations and stock up on these professional trending essentials at Alan Howard, online or in-store.
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