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New Customers - First Shop VAT Free With Code WELCOMEVF

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Steve Hilliard Consult to convert-The secret to effortless upselling

Code: COUAH15
in stock
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

Steve Hilliard -  Consult to Convert - The Secret to Effortless Upselling Consult to Convert


Are your consultations costing you money? Too often, stylists rush through the consultation  missing the single biggest opportunity to build trust, increase client spend, and create loyal customers who return again and again.

In this session, Steve Hilliard -Stylist, Salon Owner, Coach, and author of "Do Something Different in Your Salon Today"  will share the proven consultation framework his own teams use to boost client satisfaction and increase average bills, without ever feeling "salesy."

Plus, it’s time to stop the dreaded “Same as last time?” routine. Learn how to sell without selling , through confident, natural conversations that your clients actually enjoy. Steve still works with a small number of clients, charging premium prices, and maintains an impressive 27% retail conversion rate. He knows first hand what works on the salon floor and what doesn’t. It’s a proven fact: most stylists avoid recommending retail for two reasons , fear of the answer ‘No’ and the belief that “clients don’t want them.” But the truth is the complete opposite! 68% of clients want to buy but are simply afraid to ask.

In this session, Steve will show your team how to sell without “selling.” And That’s Not All…


Your team will learn:

Rebooking Made Easy
How to rebook every client naturally by linking it to the consultation — making it feel like part of the service, not a sales pitch.

How to Recommend Themselves
Simple wording that helps clients feel comfortable returning to the same stylist: “I’d love to look after you next time would you like me to reserve your next appointment?

Column-Building Conversations
 How to use everyday client chats to build trust and loyalty, including:

  • Future colour planning
  • Mentioning relevant services
  • Educating clients without selling
  • Creating connections that keep clients coming back
You’ll discover how to: 

  • Ask the right questions that uncover what your client really wants (and what they’ll happily pay for). 
  • Use language that builds confidence, not pressure, so upselling feels natural.
  • Turn every consultation into a personalised experience that leads to colour upgrades, treatments, and retail sales.
  • Consistently increase your average service bill , just by improving how you start the appointment.

Your stylists will leave with: 

  • Step-by-step consultation structure they can use straight away. 
  • The confidence to recommend upgrades with ease. 
  • A fresh motivation to give every client their best from the very first minute. 
  • A bulletproof consultation

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