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15 April 2024

The Importance Of Retailing In-Salon

While the hairdressing industry is full of evolving trends and fast-paced style changes, one aspect stays the same: the importance of retailing in your salon. As professional hairstylists, you not only hold the key to transforming your clients' looks but also enhancing their overall experience through the products and brands you use. While this can have a positive impact on a salon's revenue stream, it can also be a vital component of your salon's overall success. Let's dive into the reasons why upping your retail game could be the key to your salon's success.
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11 April 2024

The Haircut Trends Of 2024

With 2024 well and underway, we have caught up with all the hair trend predictions set to be carried out through to the end of the year. From different shapes and sizes, it's time to sharpen those scissors as we have noted an array of looks that you're going to want to get on board with. Let's explore the 2024 haircut trends, and get inspired ready for the new season. Let's explore the hottest styles of the year and find the perfect look for your clients.
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08 April 2024

Illuminatural: Get the 'no make up' make up look

Illumina Color is Wella Professional's most luminous hair colour. It is a permanent colour that is powered by the ultra-sophisticated Microlight Technology, which allows light to enter hair and then radiate out, giving it an almost ethereal luminosity, and built in metal purifier that helps to prevent hair damage when metals are present in the hair. While this Illumina launch isn't a formulation change its purely a packaging change, it's important to call out Illumina's key features and why you should be using it!
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04 April 2024

How To Achieve Caramel Brownie Brunette

With summer just around the corner, it's likely that your brunette clients are craving to add some brightness to their everyday hair look. Luckily we have the perfect trending shade that will satisfy your client's craving: 'Caramel Brownie Brunette'. With warm and golden hues that add instant brightness to your client's hair for a sun-kissed look, Caramel Brownie is the perfect hair colour for those clients who can't decide between blonde or brunette. Indulge in this deliciously stunning shade for the ultimate summer glow-up and sprinkle some sweetness into your client's new hair-do.
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01 April 2024

Elevate Your Salon Treatments with Known Nutrition

In the ever-evolving beauty industry, staying ahead means continuously offering innovative solutions that cater not only to external beauty needs but also to the well-being of your clients from within. This is where Known Nutrition Gummies come into play, serving as the perfect add-on to your salon treatments, enhancing your service offerings and ensuring your clients walk out not just looking great but feeling incredible too.
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28 March 2024

Unlock The Secrets To A Healthy Scalp

As a professional in the world of hair care, it is essential to understand the scalp when providing your clients with the best service. A healthy scalp is the base of the hair follicles to achieve ultimate strength and optimum hair health. Therefore, providing your clients' scalp with the proper treatment and care will ensure them with the healthy and vibrant locks they are longing for. Here, we'll share everything you need to know about scalp health, along with our favourite professional scalp-care products to stock up on, so you're equipped for every clients scalp issue.
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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