Introducing Quif's Magi:tone Intelligent & Lightening System
Published date 07 July 2025
Introducing the new intelligent lightening and toning system from Quif - a smart, streamlined approach to hair colour that lifts and tones in one simple step.
Today, clients want more than just colour. Instead, they want a bespoke experience that takes into account their unique skin tone, personality and lifestyle in mind.
Did you know?
With 67% of clients seeking tailored beauty experiences*, salons that offer bespoke colour services aren’t just delivering premium results, they’re seeing up to 30% higher client retention and the ability to charge premium prices**.
Blonding services are the perfect playground for this personalised approach, with stylists getting to show off their creativity and tailor every shade to their clients’ needs. With Quif Magi:tone, you can do exactly that. An intelligent lighting system and toning, Magi:tone allows professionals to lift, tone, and condition in one step. That means faster services, more personalised results, and better results for your business.
What’s In The Magi:tone System?
With 4 toning drops in shades red, yellow, blue and violet, tonal creativity just got easier. Want cool, crisp blondes? Neutralise and control any yellow or orange tones in the hair to create a lighter, cleaner-looking blonde with the violet and blue drops. Dreaming of warm, golden hues? Enhance and refine your clients' warmth with the yellow drops for golden, caramel, toffee-toned results. Craving sweet strawberry tones or a soft rose gold? Add red drops for mahogany, pastel pinks, and rose gold results. Blend and customise these drops to create a truly personalised colour to your client.
For maximised results, use the Magi:tone lighteners; designed to help you achieve powerful and controlled lightening. Pair this with the Magi:tone Accelerators to take control of the lightning process, managing the pace and precision. Together, the lighteners, accelerators, and toning drops unlock unlimited tonal creativity and truly bespoke colour services.
Why Your Salon Needs Magi:tone
Time Saving
Lighten, tone, and condition your clients' hair in one single step, saving as much as 60 minutes on a typical service.
Cost-effective
Reduce the amount of product used during appointments and cut down time in the chair.
Personalised Colour
Mix and match toning drops to suit each and every client's skin tone, personality and style. Achieve endless creativity through personalised colour, which will keep clients coming back.
Less Damaging
With built-in bond protection and acting as a hair repair treatment through Quif’s magi:bond technology, you can ensure your client's hair is maintaining its strength and integrity.
Nourishing Ingredients
Infused with Argan Oil, Magi:tone lighteners and accelerators offer nourishing and conditioning properties that deeply hydrate the hair during the lightening process.
Creative Control
If your clients want a warm caramel glow, or a cool ash blonde, or somewhere in the middle, Magi:tone makes it completely possible.
With bespoke, personalised services becoming increasingly popular and expected by clients, Magi:tone now gives complete freedom to create custom colour, fast. Want to eliminate warmth? Add Violet or Blue drops into your mix. Need to boost warmth? Use red or yellow, or both, for coppery results. Tailor your tone to each client’s base for the perfect result.
Deliver fast, creative, and personal results that keep your clients coming back.
Transform your colouring game with Magi:tone Intelligent Lightening & Toning System by Quif Professional, exclusive to Alan Howard. Now available to shop in-store & online.
Want to watch Quif’s Magi:tone in action? Click here to explore our free education platform, Alan Howard Connect, featuring a step-by-step tutorial on how to use the newly launched Magi:tone system from Quif.
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