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21 August 2025

How To Perfect Your Consultation Process

Ready to perfect your client's consultation? And keep them coming back? A solid and strong consultation is the foundation of every successful salon appointment, being the first chance to build trust, avoid miscommunication, and deliver the results your clients truly want. A consultation done well doesn’t just improve the outcome of your service, but it can build customer loyalty, increase bookings, and the satisfaction of giving your clients their dream hair, every time. We’ve explored the ultimate step-by-step guide to perfect your hair consultation with some top tips that you can get started with by your next appointment!
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21 August 2025

Get Festival Ready Nails with Glitterbels

Did someone say festival season? Because we’re already so obsessed with all the bright, bold, and funky nails flooding our feeds right now. Whether you’re dancing under the blazing desert sun, camping in a muddy field with your wellies on, or partying beachside, one thing’s for sure: your nails should be as expressive and unforgettable as the music. We’ve rounded up the ultimate festival nail inspiration for every vibe, mood, and outfit. Let’s dive into the looks that will have your hands stealing the spotlight this season.
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18 August 2025

Student Essentials at Alan Howard

For many, a new season often marks the start of an exciting journey for aspiring hairdressers. Starting hair college is the first step into the professional hair industry, where students will discover their passion for cutting, styling and learning signature colour techniques. If you’re a college starter or know anyone who’s about to make the jump, we’ve put together a list of our must-have student essentials, as well as some budget-friendly products, that will not only make your college experience smoother but also set you up for success in your future career.
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14 August 2025

How to Cut the Trending Broken Fringe

Move over, curtain bangs, there’s a fresh fringe on the block. Set to be the next salon favourite, the Broken Fringe is an ultra-choppy, lived-in, edgy fringe inspired by the likes of Dakota Johnson, Alison Brie, and Daisy Edgar-Jones. This style can be grungy, messy or sleek and glossy, so no matter your client's vibe, the Broken Fringe is flattering for everyone. With soft, feathered edges that don’t cut too deep into the temples, the Broken Fringe is flattering for almost every face shape and works across a variety of hair textures. With a subtle 70s influence, it gives a timeless but modern look, which clients have been loving recently. While tempting, it’s important that clients do not attempt this cut as their own DIY project.
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11 August 2025

How To Achieve The Iconic Sabrina Carpenter Blonde

Sabrina Carpenter's signature blonde has quickly become one of the most talked-about hair colours online, and it’s not hard to see why. Known for its seamless dimension, colour layering and precise application, it has become one of the most iconic looks of 2025. With her recent collaboration with Redken, we’re breaking down how to recreate the ‘Sabrina Carpenter Blonde’ in your salon, including the products and techniques that can help you achieve this coveted look.
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07 August 2025

Tobacco Bronde: The Must-Try Hair Colour Trend for Summer 2025

If your clients are looking for a colour trend that’s stealing the spotlight this season, then Tobacco Bronde could be the colour for their next appointment. It’s the new standout shade for summer, with a rich, dimensional blend of warm brown and golden tones to add depth, warmth, and a sunlit glow to the hair. Starting with a mid-brown base and subtle ribbons of honey, caramel and amber, Tobacco Bronde offers a seamless balance between brunette and blonde, meaning your clients can update their look by adding some lightness but with an edgy and retro twist. Inspired by the tone of dried tobacco leaves, this trend brings a subtle vintage edge without the drastic change. And let’s not deny it being the perfect transition into the autumn!
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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