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Brand
L'Oréal Professionnel
Drop Shipped
No
Family Brand
No
Vegan Friendly
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New Customers - First Shop VAT Free With Code WELCOMEVF

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L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo - 1500ml

Code: 34452
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo - 1500ml

L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo Anti-Frizz Refill Pouch delivers the same professional smoothing performance in a more sustainable format designed to help reduce plastic waste. Created for frizz-prone, voluminous, and dull hair, this sulfate-free cleanser gently purifies while promoting long-lasting smoothness, shine, and manageability.

Formulated with advanced Keratin-Alpha technology and a fortifying blend of amino acids, the shampoo helps reinforce the hair fiber from within. It smooths the cuticle, strengthens weakened strands, and enhances resistance against humidity to keep frizz under control. Hair feels softer, looks visibly sleeker, and maintains a polished finish for longer.

The ultra-creamy texture transforms into a rich, dense foam that thoroughly cleanses without stripping essential moisture. Packaged in an eco-conscious refill pouch, it is designed to replenish your existing bottle, supporting a more sustainable haircare routine while maintaining professional performance.

Ideal For:

  • Frizz-prone and unruly hair
  • Excess volume and lack of control
  • Dull, lifeless strands
  • Chemically treated or sensitized hair

Key Benefits:

  • Controls frizz and flyaways
  • Provides long-lasting smoothness
  • Enhances softness and shine
  • Strengthens and reinforces hair fiber
  • Sulfate-free, gentle cleansing
  • Refill pouch format to help reduce plastic consumption

Key Ingredients:

  • Keratin-Alpha: Helps smooth and rebuild the hair structure
  • Amino Acids: Support strength and resilience

How to Use:

Pour the refill into your empty shampoo bottle. Apply to wet hair, massage gently until a rich foam forms, and rinse thoroughly. Repeat if necessary. Follow with the Keratin Alpha Sleek conditioner or mask for best results.

FAQs

What is L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo 1500ml?

It is a professional, sulfate-free shampoo designed to smooth frizz-prone, voluminous, and dull hair while promoting long-lasting manageability and shine.

Who is this shampoo suitable for?

Ideal for frizz-prone, unruly, chemically treated, or dull hair, and for hair that lacks control or polish.

How does it control frizz?

The advanced Keratin-Alpha technology and amino acids smooth the hair cuticle, strengthen strands, and improve resistance to humidity for lasting frizz control.

Is it gentle on hair?

Yes, the sulfate-free formula cleanses thoroughly without stripping essential moisture, leaving hair soft, smooth, and healthy-looking.

How do I use this shampoo?

Apply to wet hair, massage until a rich foam forms, rinse thoroughly, and repeat if necessary. Follow with Keratin Alpha Sleek conditioner or mask for best results.

Does it enhance shine and softness?

Yes, amino acids and Keratin-Alpha technology reinforce the hair fiber, improving softness, shine, and overall hair resilience.

Why choose the 1500ml size?

The large professional size is ideal for salons or frequent use, offering long-lasting supply and sustainable packaging benefits.

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