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L'Oréal Professionnel
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New Customers - First Shop VAT Free With Code WELCOMEVF

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L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo - 300ml

Code: 34446
in stock
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo - 300ml

L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo is an advanced cleansing formula designed to gently purify the hair while delivering long-lasting smoothness and frizz control. Specially developed for unruly, voluminous, and dull hair, this sulfate-free shampoo helps restore manageability and shine without stripping the hair’s natural moisture.

Powered by Keratin-Alpha technology and a targeted blend of amino acids, the formula works deep within the hair fiber to reinforce structure, smooth the cuticle, and improve resilience. By strengthening weakened strands and sealing the hair surface, it helps protect against humidity-induced frizz while promoting a sleek, polished finish.

Its ultra-creamy texture transforms into a rich, dense foam that luxuriously envelops the hair, ensuring a thorough yet gentle cleanse. The result is hair that feels softer, looks shinier, and remains smooth and controlled for longer.

Ideal For:

  • Frizz-prone and unruly hair
  • Excessive volume and lack of control
  • Dull, lifeless strands
  • Chemically treated or sensitized hair

Key Benefits:

  • Controls frizz and flyaways
  • Provides long-lasting smoothness
  • Enhances shine and softness
  • Strengthens and reinforces hair fiber
  • Sulfate-free, gentle cleansing formula

Key Ingredients:

  • Keratin-Alpha: Helps rebuild and smooth the hair structure
  • Amino Acids: Support fiber strength and resilience

How to Use:

Apply evenly to wet hair and gently massage into the scalp and lengths until a rich, dense foam forms. Rinse thoroughly. Repeat if necessary. For optimal results, follow with the Keratin Alpha Sleek conditioner or mask.

FAQs

What is L’Oréal Professionnel Keratin Alpha Sleek Smoothing Shampoo 300ml?

It is a sulfate-free shampoo designed to smooth frizz-prone and unruly hair, providing long-lasting manageability, shine, and softness.

Who should use this shampoo?

Ideal for frizz-prone, voluminous, dull, chemically treated, or sensitized hair that needs smoothness and frizz control.

How does it work to control frizz?

Keratin-Alpha technology and amino acids strengthen hair fibers, smooth the cuticle, and reinforce resilience to reduce humidity-induced frizz.

Is it gentle enough for daily use?

Yes, its sulfate-free formula gently cleanses without stripping natural moisture, leaving hair soft and polished.

What are the main benefits of using this shampoo?

It controls frizz, strengthens hair, enhances shine, improves softness, and keeps hair smooth and manageable for longer.

How should I use this shampoo?

Apply to wet hair, massage to create a rich foam, and rinse thoroughly. Repeat if needed. Follow with Keratin Alpha Sleek conditioner or mask for optimal results.

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