How To Elevate Your Salon's Services With Aromatherapy
Published date 19 January 2026
As wellness continues to shape the hair & beauty industry in 2026, clients are seeking experiences that make them feel good, both inside and out. And that’s where aromatherapy comes in. This natural, plant-based, holistic practice is designed to support wellbeing through scent, touch and sensory connection, making it a powerful addition to your salon services. So, what exactly is aromatherapy, and how can professionals integrate it into their salons? Let’s find out…
What exactly is Aromatherapy?
Aromatherapy is a holistic healing practice that uses natural plant extracts, known as essential oils, to support physical, emotional and mental wellbeing. As Healthline describes, aromatherapy uses essential oils for therapeutic benefit through two key methods:
- Inhalation: Scent molecules from the essential oils travel through the olfactory nerves directly to the brain’s emotional centre, influencing mood, memory and emotional responses.
- Skin Absorption: When diluted correctly, essential oils can be applied topically during massages, facials and hand treatments where they’re absorbed into the skin.
As the scent is so closely tied to emotion and memory, choosing the right essential oil can help clients instantly feel calmer and energised before your service has even started.
Why is aromatherapy trending in salons?
The rise of aromatherapy in the salon space is closely linked to a growing focus on mental health, stress relief, and holistic wellness. Clients are actively seeking natural and more plant-based ways to improve mood and sleep, and aromatherapy perfectly fits into this shift.
With aromatherapy being exposed through a mix of social media and wellness culture, this has pushed it from niche to mainstream, with many clients already using diffusers and essential oils in their very own homes. Seeing aromatherapy incorporated professionally into salons can become a familiar and comforting experience for clients. Plus, clients are no longer just booking one-off treatments; they’re looking for immersive and multi-sensory experiences, and aromatherapy delivers exactly that.
How hair & beauty professionals can use aromatherapy in the salon
Diffuser
Using a diffuser in your salon or treatment room is one of the simplest ways to introduce aromatherapy to your salon services. A carefully chosen scent can instantly calm and uplift clients as soon as they walk through the door, setting the tone for the entire appointment and making the salon feel more of a premium space.
Add-on treatments
Incorporating aromatherapy through facials, hand massages, or even scalp massages can make a luxurious add-on to your services, allowing you to charge a premium price. You can also personalise the blends of oil to your client's physical and emotional needs, allowing these add-on treatments to feel more thoughtful to your clients, to create a bespoke service that so many clients crave.
Why should professionals use aromatherapy in the salon?
While incorporating aromatherapy into your salon is beneficial to your clients, it is also good for business. But why?
- It differentiates your salon in a competitive market
- It enhances the overall client experience that will lead to client retention
- Encourages longer appointments and add-on services
- Increases the average treatment value
When your clients feel calmer and more relaxed, they’re more likely to return, as well as recommend you to others. It subtly transforms everyday appointments into something more luxurious, without adding time or any complexities.
Introducing Kaeso Beauty
At Alan Howard, we supply a wide range of well-being first products from professional beauty brand Kaeso, a brand created to deliver a unique experience using high-quality and naturally derived ingredients. Sourcing proven botanical extracts renowned for their genuine benefits to skin and wellbeing, Kaeso offer everything from salon staples to spa-focused essentials, including essentials so you can bring aromatherapy into your salon space.
Kaeso Essential Oils
- Peppermint Essential Oil
A cooling and refreshing oil, Peppermint helps to stimulate the mind and refresh the body, making it ideal for energising treatments or combating mental fatigue.
- Eucalyptus Essential Oil
Uplifting and zesty, Eucalyptus is known for relieving muscular aches and pains, offering powerful antiseptic benefits and a cooling effect on the skin.
- Ylang Ylang Essential Oil
With a sensual, floral aroma, Ylang Ylang helps soothe nerves and relieve emotional stress, making it the perfect oil for relaxation treatments.
Will you be bringing aromatherapy to your salon?
Aromatherapy can bring a simple yet powerful enhancement to your services, elevating your clients' treatments and improving their well-being, as well as adding a layer of luxury to every appointment. So start the new year by adding a diffuser to your salon and see how clients engage and react with the new addition, and then you can take aromatherapy to the next level.
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