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Joico
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New Customers - First Shop VAT Free With Code WELCOMEVF

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Joico Blonde Life Demi-Permanent Gloss Liquid Hair Colour - 60ml

Code: SUPER-59753
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Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

Joico Blonde Life Demi-Permanent Gloss Liquid Hair Colour - 60ml

Joico Blonde Life Demi-Permanent Gloss Liquid Hair Colour is a professional-grade, ammonia-free toner designed to refine, refresh, and illuminate blonde hair. Featuring seven intermixable liquid shades, it neutralises unwanted warmth and metallic tones while adding mirror-like shine and vibrant, natural results. Formulated with Tamanu and Monoi oils, it deeply nourishes the hair, leaving it soft, glossy, and beautifully conditioned.

Key Features:

  • Demi-permanent formula enhances and tones blonde shades with luminous shine

  • Intermixable shades for completely customisable results

  • Neutralises brassiness and unwanted warm or metallic undertones

  • Infused with Tamanu and Monoi oils for nourishment and hydration

  • Ammonia-free, gentle on pre-lightened and coloured hair

  • No-spill liquid texture for precise bottle application

  • Ideal for toning, refreshing dull blondes, and adding dimension

  • Leaves hair soft, manageable, and full of light-reflecting radiance

How To Use:
Mix 1:1 with Joico 5 Volume Developer. Add developer first, then colour, and shake well before use. Apply evenly to pre-lightened hair and process for up to 20 minutes at room temperature. Rinse thoroughly and follow with Joico Blonde Life High Shine Shampoo and High Shine Mask for optimal results.

FAQs

What is Joico Blonde Life Demi-Permanent Gloss?

It’s a demi-permanent liquid toner designed to enhance shine, refine tone, and neutralise unwanted warmth or metallic undertones in blonde hair.

Is this product ammonia-free?

Yes, the Blonde Life Demi-Permanent Gloss is completely ammonia-free, ensuring a gentle colouring experience.

How long should I process the colour?

Process for up to 20 minutes at room temperature, or until the desired tone is achieved.

How long do the results last?

Results typically last up to 6 weeks, depending on hair care routine and wash frequency.

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