Wella Straighten It Hair Straightening Neutraliser - 1L
Are you a hair, beauty or barbering professional? Or currently in training to be one?
For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.
For professional applications, please upload a copy of one of the following documents:
- Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
- Public liability insurance certificate for your hair, beauty or barbering business
- Current business cheque book
For student applications all of the below documents are required:
- A valid college card
- A course enrolment letter or receipt
Product Details
Wella Straighten It Hair Straightening Neutraliser - 1L
Wella Straighten It Hair Straightening Neutraliser is formulated with a new combination of high-conditioning ingredients, delivering smoother, shinier hair with reduced frizz after straightening services.
Designed to work in synergy with WELLAPLEX, this neutraliser ensures superior hair quality and optimal results. Compared to previous straightening services, it offers a gentler and more effective approach to hair straightening.
Development Time: No heat required, 5 – 15 minutes.
What is Wella Straighten It Hair Straightening Neutraliser?
It is a professional neutraliser designed to lock in smooth, straight results after using Wella Straighten It Hair Straightening Cream. It reduces frizz and enhances shine while protecting hair structure.
How does it work?
The neutraliser works with high-conditioning ingredients and WELLAPLEX to stabilise the hair structure after straightening, ensuring long-lasting smoothness and softness.
How long should it be left on the hair?
The development time is 5–15 minutes, with no heat required. Timing may vary depending on hair type and desired results.
Is it safe for coloured or sensitised hair?
Yes, it is formulated to be gentle and effective for coloured or sensitised hair while delivering smooth, shiny, and manageable results.
Product Video
No video available.
You may also need these...
You May Be Interested In
Other customers bought...
Recently Viewed
There are no recently viewed products.