Joico Colorful Anti-Fade Shampoo 300ml

Joico’s Colorful Anti-Fade Shampoo is designed to keep your hair color vibrant, strong, and protected from fading elements. The gentle formula cleanses while preserving the intensity of your color, helping to maintain long-lasting vibrancy.

This shampoo effectively removes daily buildup and impurities without stripping essential moisture, ensuring that your hair color remains fresh and radiant. Replacing the Joico Color Endure range, the Colorful collection offers enhanced protection for your hair color over time.

How it works: The exclusive SmartRelease Technology delivers continuous nourishment with a potent blend of Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect your hair. Camellia oil and Omega 9 fatty acids seal in moisture, restoring shine, while Pomegranate Fruit Extract, rich in antioxidants, fights color fade, preserving the brilliance of your hair.

How to use:
Apply to wet hair, lather, and rinse.

For best results:
Pair with other products from the Colorful range, such as the Colorful Anti-Fade Conditioner and Colorful GlowBeyond Hair Serum, for maximum color vibrancy and extended color protection.

Benefits include:

• Gently cleanses color-treated hair without stripping essential moisture
• Super-sized bottle for longer-lasting use
• Free from SLS/SLES Sulfates
• Strengthens hair for 3X greater resistance to breakage**

Ingredients:

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.