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Brand
Joico
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New Customers - First Shop VAT Free With Code WELCOMEVF

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Joico Defy Damage Protective Shampoo 300ml

Code: 31730
in stock
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

Joico Defy Damage Protective Shampoo 300ml

Protect, strengthen, and maintain the vibrancy of your color-treated hair with Joico Defy Damage Protective Shampoo 300ml. This gentle, creamy shampoo effectively cleanses while shielding hair from environmental stressors, helping your color stay radiant for longer. Its luxurious lather lifts impurities without stripping natural oils, leaving hair and scalp feeling refreshed, silky, and nourished.

Formulated with Joico’s Smart Release Technology, it delivers a potent blend of Arginine, Keratin, and Rosehip Oil encapsulated in a liposome for precise delivery. Arginine strengthens and renews hair bonds, Keratin reinforces fibers to prevent breakage, and Rosehip Oil delivers essential moisture. Moringa Seed Oil adds antioxidant protection while a protective Lipid barrier shields hair from UV rays, heat, and chemical damage. Free from SLS/SLES sulphates, this shampoo is gentle, effective, and ideal for maintaining healthy, resilient color-treated hair.

Key Features:

  • Protects hair from external aggressors and color fading
  • Gentle, creamy lather cleanses without stripping natural oils
  • Smart Release Technology delivers Arginine, Keratin, and Rosehip Oil for bond strengthening and moisture
  • Fortifies fibers and prevents breakage
  • Moringa Seed Oil provides antioxidants, Vitamins A & E, Zinc, and Silica
  • Forms a protective Lipid barrier against UV, heat, and chemical damage
  • Free from SLS/SLES sulphates for gentle cleansing
Ingredients (Tap to expand)

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.

FAQs (Tap to expand)

What is Joico Defy Damage Protective Shampoo?

It is a professional shampoo designed to protect color-treated hair from external aggressors, strengthen hair bonds, and preserve vibrancy for long-lasting, radiant results.

Who should use this shampoo?

Ideal for anyone with color-treated, chemically treated, or fragile hair that needs protection from breakage, environmental damage, and fading.

How does it protect hair?

The shampoo forms a protective lipid barrier that shields hair from UV rays, heat styling, and chemical damage. It also delivers moisture and nutrients to strengthen and nourish hair from root to tip.

Is this shampoo safe for sensitive scalp and color-treated hair?

Yes, it is free from SLS/SLES sulfates and formulated to be gentle on both hair and scalp while maintaining color vibrancy.

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