Joico Defy Damage Protective Shampoo 300ml
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Product Details
Joico Defy Damage Protective Shampoo 300ml
Protect, strengthen, and maintain the vibrancy of your color-treated hair with Joico Defy Damage Protective Shampoo 300ml. This gentle, creamy shampoo effectively cleanses while shielding hair from environmental stressors, helping your color stay radiant for longer. Its luxurious lather lifts impurities without stripping natural oils, leaving hair and scalp feeling refreshed, silky, and nourished.
Formulated with Joico’s Smart Release Technology, it delivers a potent blend of Arginine, Keratin, and Rosehip Oil encapsulated in a liposome for precise delivery. Arginine strengthens and renews hair bonds, Keratin reinforces fibers to prevent breakage, and Rosehip Oil delivers essential moisture. Moringa Seed Oil adds antioxidant protection while a protective Lipid barrier shields hair from UV rays, heat, and chemical damage. Free from SLS/SLES sulphates, this shampoo is gentle, effective, and ideal for maintaining healthy, resilient color-treated hair.
Key Features:
- Protects hair from external aggressors and color fading
- Gentle, creamy lather cleanses without stripping natural oils
- Smart Release Technology delivers Arginine, Keratin, and Rosehip Oil for bond strengthening and moisture
- Fortifies fibers and prevents breakage
- Moringa Seed Oil provides antioxidants, Vitamins A & E, Zinc, and Silica
- Forms a protective Lipid barrier against UV, heat, and chemical damage
- Free from SLS/SLES sulphates for gentle cleansing
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