The Alan Howard Favourites 2025: Our Most Loved Products
Published date 04 December 2025
Want to know the products the Alan Howard team can’t live without?
It’s coming to the end of the year, which means it’s that time when we reveal the Alan Howard 2025 favourites, chosen by the professionals who use them every single day… our very own team at Alan Howard. Including our new innovative launches, to the professional hair and beauty staples we’ve been obsessing over this year, these are the products that earned a permanent place in our handbags, office draws, kits and bathroom shelves. Let’s dive into the 2025 favourites we’ll be taking with us into the new year.
Katie Steedan, National Store Manager
Shed Cement Extreme Hold Texture Spray
“This is perfect for holding my curls in all day! I never expected to love a strong-hold sprat this much, but when used as a styling product rather than a finishing spray, it works wonders”
Naomi Rose Gel Polish
“They’re beautiful, bold, shiny colours! I’m obsessed with the classic autumnal shades, especially Merlot, that’s definitely my top pick.”
Naomi Rose Express Tan Mousse
“This is the perfect tan shade, and you can build it up with more than one layer. It smells amazing and leaves such a natural, sun-kissed glow.”
Sara Simpson, Education Manager
Rose & Caramel Wonder Blend Silk Bronzer
“I genuinely can’t live without this. I use it so much, I keep three on rotation! I use this instead of foundation to top up my tan, and it’s perfect for contouring too.”
Alfa Italia Luna Hybrid Hairdryer
“It’s lightweight enough to prevent arm ache, has ionic technology for quicker drying, and infrared to maintain the hair's moisture - plus it has a great diffuser for curly hair days. I also love the heat-lock feature!”
Shed Con[seal]er Camoflauging Cream For Frizz & Split Ends
“My saving grace! I’m constantly on the go educating, so trims aren’t always possible. This product, however, is almost like a haircut in a bottle! It reduces frizz and seals split ends, and I can use it on wet or dry hair.”
Dani Reddington, Social Media Executive
amika perk up dry shampoo
“No one does it like her! This is the best dry shampoo I’ve ever used! It doesn’t leave a white cast, and it’s amazing at refreshing the hair; the results last for days, and you get added volume that actually stays in place.”
Rose & Caramel Lip Oil
“This lip oil is super hydrating, stays put, and gives the prettiest hint of pigment. I wear it alone or over a lip stain, especially when the weather's colder!”
Alfa Italia Luna Hybrid Hairdryer
“ I love that this dryer is powerful but lightweight, and it’s gorgeous! It’s amazing for diffusing curls & waves, and the heat-lock feature is everything for someone who knocks settings mid-style.”
Adam Tudor, Head of NPD
Shed Tropic-Oil Coconut Oil & Cocoa Butter Melting Whip
“It’s innovative, lightweight and a luxurious coconut scent. It’s amazing for the hair but also the skin! I just love that it’s suitable for every hair type, which makes it a salon essential.”
Quif Magi:tone Intelligent Lightening + Toning System Drops
“This was a joy to create! The controlled lift and tonal versatility allow stylists to achieve incredible colour results. It’s truly unique in the colour space.”
Shed Con[seal]er Camoflauging Cream For Frizz & Split Ends
“A must-have for smoothing frizz and taming flyaways. It’s a lightweight formula with a dreamy fragrance; it’s your hair’s new best friend!”
Wendy Berry, Marketing Manager
milk_shake make my day shampoo & conditioner
“This duo smells incredible! It leaves my hair unbelievably soft and shiny. I always get compliments after using this combo!”
Shed Highrise Natural Hold Hairspray
“Lightweight but still gives a great hold, and perfect for curls and keeping flyaways at bay. It’s a total everyday essential.”
Naomi Rose Gel Polish
“I love the colour payoff and the huge shade range! My favourites are Espresso and Cobalt Crush; they have been my go-to this year.”
Louise Clark, Education Co-ordinator
Naomi Rose Gradual Tanning Drops
“They give a beautifully even bronzed glow all year round, and mixing them with my favourite moisturiser keeps my skin hydrated and streak-free.”
Shed X-in-1 Multi-perfecting Treatment
“This makes the hair feel incredibly soft with an amazing shine! It’s a brilliant all-rounder in one bottle.”
Joico K-Pak K-Bond 20 Spray
“This intensive treatment makes my hair feel super healthy, and it smells amazing!”
Start 2026 With Our Most-Loved Favourites
Refresh your kit, expand your salon's offering, or treat yourself or a loved one to something new with our staff-approved picks that are guaranteed to upgrade your hair & beauty routine.
Explore all of these fantastic products at Alan Howard, both in-store & online.
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