Within the professional beauty industry, salons have seen a huge shift in the way clients want to achieve their golden glow. With the growing awareness of UV damage and the long-term effects of sunbeds, sunless tanning has become the safest, fastest and most in-demand option for clients who want to achieve that flawless, radiant complexion.

For salons, this isn’t just about offering your clients a healthier, safer option; it’s about giving clients a premium, professional result they can’t achieve at home. By stocking the right products, you can ensure to provide a transformation in the salon that mimics a natural sun tan, while also guiding your clients on how to maintain their glow between appointments. Let's dive into our guide to the top sunless tanning products every salon needs to ensure your clients get the ultimate sunless tan.

Clients often struggle to keep their tan fresh on their face, mainly due to daily skincare. Luckily, the Sienna X Gradual Self-Tan Rose Water Mist is the perfect solution! Infused with Hyaluronic Acid and Niacinamide, this self-tan water mist is the perfect everyday essential to adding a natural, bronzy glow to your client's complexion whilst still hydrating the skin. This is the perfect upsell for clients who want to keep their tan for longer, as well as making for the ideal retail product to pair with spray tans.

For professional services, such as spray tans, the Sienna X Clear Spray Tan Solution is the perfect option to deliver a subtle, streak-free tan for a light to medium result. This no-transfer formula ensures clothes and bedding stay clean, and can be an ideal option for weddings, proms or special events to ensure no transfer. Enriched with Q10, Aloe Vera, Green Tea & Vitamin E, this formula nourishes the skin while delivering a natural, gorgeous glow in one application.

This professional mist is the ultimate salon must for its customisable abilities, as well as the stunning bronze colour it delivers. With 4 bronzing shades, clients can choose between a light glow to a deep bronze. Formulated with Triglow® Technology, this tanning solution deeply hydrates and conditions the skin, whilst also offering a quick-drying, streak-free formula. The Coconut Oil within the tan helps leave the skin with a fresh, pleasant scent, avoiding the typical self-tan smell often associated with tanning products! Enjoy the professional-grade product that will cater to every client's needs with Naomi Rose.

For clients craving that deep tan between appointments, Rose & Caramel have you covered! This game-changing tanning serum not only provides a luxurious dark tan but is also a lightweight, streak-free formula that hydrates the skin while delivering a rich, long-lasting bronze. Infused with eco-certified DHA for intense results, this is perfect for the more experienced clients who love the ultra-dark, dramatic result.

Every flawless tan needs the right tools! This Rose & Caramel deluxe blending brush ensures a seamless application in the areas that aren’t so easy, such as the hands, feet and elbows. With ultra-soft bristles, this ensures the product blends evenly, and it adds a professional finish to both in-salon and at-home tanning. This low-cost retail add-on guarantees better results for your clients, so this is definitely a must!

For clients who want more control over their tan, the Naomi Rose Gradual Tan Drops offer a buildable solution. Clients simply mix their desired amount of tanning drops into their daily moisturiser for a natural and streak-free glow. Enriched with collagen, these tanning drops help improve skin tone and elasticity, while adding a gorgeous glow to their complexion all year round. This is another retail recommendation for clients who want to add tanning to their beauty routine, as well as those who want to maintain results at home.

No tan is complete without the right applicator! The Naomi Rose Tanning Mitt is a tanning routine must, offering a luxury double-sided velvet mitt for a smooth, even finish. With a waterproof lining to prevent stains, this soft, reusable and durable mitt is the game-changer retail product to enhance yourclients' tanning results. 

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Sunless tanning is a safer, smarter and more versatile way for your clients can achieve a summer glow, no matter the time of year. By educating your clients on the damaging effects of UV exposure, sunless tanning can become a more desirable option. For salons, it gives you the perfect opportunity to boost revenue with professional services and retail add-ons that will give your clients flawless results while building loyalty and increasing your salon’s retail potential.

Shop all of our trusted tanning essentials online or in-store at Alan Howard.