Can you imagine offering your clients a wash-and-go lifestyle? Effortless beach waves all year round? And the luxury of low-maintenance, lived-texture, every day without heat? Luckily, this is all achievable with Quif’s latest take on permanent waving. Meet Magi:form, an innovative permanent waving system changing the narrative on perms. Magi:form is designed to help you create trending, low-maintenance hair textures that your clients are asking for in 2025. Achieve trendy hairstyles from soft, undone waves to a more defined curl whilst delivering long-lasting shape your clients will love you for!

In 2025, movement and texture are key to creating that lived-in, low-maintenance look that we have seen everywhere within the hair industry. Designed to look put together without the effort, Magi:form is the ultimate choice for clients who want to reduce daily styling (especially the heat damage that comes with it!), add dimension, softness, and long-lasting body to the hair that feels fresh every single day. And with Magi:form, you can do exactly that!

Who wouldn’t want to wake up with a trending hair look every day? Let’s dive into how you can create these 2025 trending hair looks on your clients. Quick disclaimer - whilst none of these images have used a permanent waving system, these are great inspiration pics you can still achieve using Magi:form.

An effortless style that gives the ultimate cool-girl vibe, Cool Girl Waves are all about that undone texture that’s soft, lived-in and perfectly imperfect. Ideal for clients with shoulder-length to longer hair, this wave adds the right amount of body to every look.

To achieve this style of wave with Magi:form, use our bendy rod, Magi:former, in size XXL.

For the ultimate relaxed texture, the Beachy Wave mimics ‘a day at the beach’ vibe with straighter ends and a subtle, tousled movement throughout the hair, creating a natural style. Whilst these waves aren’t tightly defined, they’re a more loose and relaxed wave pattern that also gives that ‘undone’ aesthetic. To achieve the beacy wave, use Magi:former in size L.

These soft, floaty and whimsical Fairy Waves offer a lighter, softer and more delicate wave, unlike the traditional Beachy Wave. These are perfect for clients wanting a more everyday wave, creating a dreamy, natural-looking texture that still gives elegance to the client's overall look. Fairy Waves emphasise a soft, free-flowing movement that beautifully enhances the hair's volume. For the perfect fairy wave, use Magi:former in size XL.

For clients that are wanting curls that make a statement, Spiral Curls are the perfect choice. Much together than a beach wave, these corkscrew-style curls bring serious volume to the hair, with much more curl definition. This style is ideal for a statement-making look that still feels wearable! Achieve this curl with our Magi:former in size M.

By adding Magi:form to your service menu, you can allow your clients to embrace a new era of curl and texture that they’ve never experienced before. By giving your clients long-lasting wearable styles that suit their lifestyle and hair type, they can effortlessly embrace a good hair day every day.

Shop Quif’s Magi:form permanent waving system in-store and online exclusively at Alan Howard.

Want to learn more about Magi:form? Keep your eyes peeled for more information coming to your screens…