Summer Trend Alert: Rebel Fusion
Published date 21 July 2025
In a world where self-expression and identity are evolving rapidly, the Rebel Fusion trend is your bold invitation to colour outside the lines. This movement speaks to our longing for wonder, enchantment, and individuality.
Today's clients don't just want a new look, they want an experience. Technology has pushed the boundaries of what's possible, from AR beauty apps to surreal filters. Now it's our turn as stylists to meet that demand with fearless creativity.
Enter Elumen. A high-performance, oxidative-free hair colour that delivers intense creativity, mirror-like shine, and exceptional durability. 100% vegan and ammonia-free, it requires no skin testing. Ideal for bold transformations, Elumen empowers stylists with vibrant, multidimensional colour while protecting hair integrity, making it a cutting-edge choice for conscious, creative professionals.
Meet the Heroes of Rebel Fusion
Each Rebel Fusion shade is a trending summer conversation starter, packed with personality and edge:
Psychedelic Lime
This is not your average green. Sitting somewhere between a pastel and a neon, Psychedelic Lime is soft yet striking. As International Goldwell Guest Artist international stylist Jools Purchase puts it: “It's a rule-breaking colour for a person who wants to be expressive.” With hues reminiscent of lime zest, fresh grass, and golden sunshine, it's a bold yet wearable burst of nature-inspired brightness.
Formula: 30 ml NB@10 + 30 ml YY@all + 1 ml Gn@all
Smoke Machine
For clients craving something cool, moody, and refined, Smoke Machine delivers a sultry blend of concrete grey and denim blue. It's both edgy and elegant, perfect for multi-tone contrasts or stand-alone drama. “Smoke Machine has the correct balance of cool tones to achieve that inspirational steel shade,” says Jools.
Formula: 10 ml NN@9 + 5 ml SB@10 + 1 ml Tq@all + 1 ml Bl@all
Velvet Cocoa
Velvet Cocoa is a comforting, velvet-rich brunette with subtle pink and lilac undertones, giving it an ultra-modern twist. As trend forecaster and colour expert Jane Boddy notes: “It's the definition of a modern brown, embodying sophistication.”
Formula: 20 ml BR@6 + 20 ml NB@5 + 3 ml Pk@all
Application Tips & Techniques:
To fully unleash Rebel Fusion's potential:
- For bright results, a clean canvas is crucial, almost white for Smoke Machine.
- Section the front and back while outlining the top.
- Alternate formulas for contrast (Psychedelic Lime first).
- Create thick sections and merge mid-lengths for dimension.
- Use back-to-back foils for clean blonding before colour deposit.
Care That Powers Creativity
Post-colour, maintain brilliance with:
- Elumen Shampoo & Conditioner
- Elumen Lock (5 minutes)
- Elumen Prepare (pre-colour) for optimal durability
Get Ready to Rebel
Now is the time to break free from the ordinary. With Elumen, you can turn hair into art and craft identities that stand out. Be bold. Be unexpected. Be part of the Rebel Fusion.
Shop Elumen now and give your clients a transformation that goes beyond the mirror.
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