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Brand
Joico
Drop Shipped
No
Family Brand
No
Exclusive
Yes

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Joico Defy Damage In A Flash 200ml

Code: 31745
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

Experience a swift transformation to stronger hair with IN A FLASH! Utilizing the innovative power of Defy Damage, this product works wonders in just 7 seconds, visibly and tangibly improving your hair's health. With its unique liquid-to-crème formula, it swiftly builds bonds, reinforcing your hair structure and reducing breakage.

Safe for color-treated hair

Silicone-free

PETA-approved, global animal test-free

Hair is up to 20X more resistant to breakage*

Creates bonds and strengthens the hair structure

Leaves hair silky smooth without weighing down

Cleanse hair using Defy Damage Protective Shampoo.

Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds.

Rinse

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