Goldwell Elumen Play Semi-Permanent Hair Colour - 120ml
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Product Details
Goldwell Elumen Play Semi-Permanent Hair Colour - 120ml
Unleash your creativity with Goldwell Elumen Play Semi-Permanent Hair Colour. Offering maximum versatility, this innovative direct dye system delivers intense colour results. Designed to sit on both the outer and inner layers of the cuticle, Elumen Play creates vibrant, rich shades that can fade up to 100%, providing a temporary transformation that lasts for 10-15 washes.
This formula boosts hair health, leaving it with a glowing, shiny finish. 8 out of 10 stylists report an improved hair structure after use, while 83% rate the shine as superior to other leading competitors.
How to Use:
- Mix, Apply & Time:
- Mix Elumen Play colour in a colour mixing bowl.
- Apply generously to dry hair, ensuring complete saturation for best results.
- Process for 30 minutes without heat, or 20 minutes with heat.
- Rinse, Shampoo & Care:
- Rinse thoroughly without emulsifying.
- Follow with Elumen shampoo and your favourite Elumen conditioner.
What is Goldwell Elumen Play Semi-Permanent Hair Colour?
It is a vibrant semi-permanent direct dye system that delivers intense colour results while enhancing hair shine and health.
How long does the colour last?
The colour gradually fades over 10–15 washes, providing a temporary transformation with rich, long-lasting results.
How should Elumen Play be applied?
Apply generously to dry hair. Process for 30 minutes without heat or 20 minutes with heat, then rinse thoroughly without emulsifying, followed by Elumen shampoo and conditioner.
Does it affect hair health?
Yes, it boosts hair structure and shine, with 8 out of 10 stylists reporting improved hair condition and 83% rating the shine superior to other leading brands.
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