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Elumen Play Semi Permanent 120ml

Code: SUPER-59666
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

PRESS PLAY TO START.Semi-permanent color. Maximum versatilityA different direct dye system with stunningly different result. Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle. Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes*Provides outstanding color shine and brilliance. Boosts the health of the hair to make the hair look like it’s glowing.8 out of 10 stylists perceive an improved hair structure.83% rate the shine better than a leading competitor.How to use1.     Mix, apply & time:·         Mix Elumen Play hair color in any color mixing bowl.·         Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results.·         Process for 30min without heat or 20min with heat2.     Rinse, shampoo, care.·         When it’s time, rinse completely without emulsifying.·         Follow with Elumen shampoo.·         Finish with your favourite Elumen conditioner.HD MAX TechnologyA system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.Shine & Care TechnologyGives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).

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