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Brand
American Crew
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American Crew Forming Cream 85g

Code: 88035
American Crew Forming Cream 85g American Crew Forming Cream 85g
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£13.50 excl VAT (£16.20 incl VAT)
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Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
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Register for a FREE exclusive trade card

Product Details

American Crew Forming Cream 85g

American Crew Forming Cream is a versatile styling cream designed for all hair types, perfect for creating modern, polished looks with ease. Its easy-to-use formula provides strong yet flexible hold, allowing your hair to stay in place while maintaining natural movement and shine.

Enriched with conditioning and moisturizing ingredients, American Crew Forming Cream helps add thickness and fullness to hair without causing dryness or stiffness. Ideal for everyday styling or special occasions, it delivers long-lasting control, smooth texture, and effortless, healthy-looking results.

Key Features

  • Versatile styling cream suitable for all hair types

  • Strong yet flexible hold for natural-looking styles

  • Adds thickness and fullness without dryness or stiffness

  • Conditions and moisturises for soft, manageable hair

  • Creates modern, polished styles with natural shine

Ingredients (Tap to expand)

Aqua/Water/Eau, Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG- 40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, BenzylBenzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

FAQs (Tap to expand)

What type of hold and finish does American Crew Forming Cream provide?

It offers a strong yet flexible hold with a natural shine, making it ideal for sleek, modern styles.

Is Forming Cream suitable for beginners?

Yes, it’s one of the most user-friendly American Crew products, easy to apply and perfect for anyone new to styling.

Does it help make hair look thicker?

Absolutely. The conditioning formula helps create a fuller, thicker-looking appearance without stiffness.

Will it dry out my hair?

No, the moisturising ingredients help condition the hair, preventing dryness while maintaining lasting style.

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