About us

From one professional to another

Our Vision

We are proud to be a family run business with family values. Supporting, nurturing and caring for our team members and customers equally and with integrity. Our aim is to build long and lasting relationships to help achieve success for all.

The History

Alan Howard was established in Stockport in 1973 by Alan Crawford & Howard Littler. Alan Crawford was an ex Wella Sales representative who covered the area selling products from his van. Howard Littler was a hairdresser, trichologist, and part-time lecturer teaching hairdressing and wig making at Stockport College.​

Flagship Superstore

July 2014- S.Park (Stockport) was opened. The very first Alan Howard store on Turncroft Lane relocated to a state of the art, purpose-built facility in a prime position, just off the M60 motorway.

Recent Years

The company took a more proactive approach to sales by focusing on our exclusive BDM-driven brands. This gave us the opportunity to increase our territory in Lancashire, Yorkshire and the North East for JOICO and Fudge and the East Midlands for Fudge.

In 2008 we secured the distribution of Matrix in the North West through the acquisition of Salon Centre and in 2010. This Matrix territory grew to include Yorkshire through our acquisition of Expertise. This also gave us our first store in Leeds.

Today, Alan Howard serves Hairdressers across the UK. With over 60 Business Development Managers, supported by over 20 specialist Educators, We can offer you the full package of support to help you grow and gain the most from your business. Partner with Alan Howard today and enjoy a hassle-free, friendly and professional service.

Leading Brands