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Joico
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New Customers - First Shop VAT Free With Code WELCOMEVF

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Joico Blonde Life Shampoo 300ml

Code: 31887
in stock
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

Joico Blonde Life Shampoo 300ml

The Joico Blonde Life Shampoo – 300ml is a brightening, sulphate-free formula designed to gently cleanse and enhance blonde hair. Ideal for bleached, double-processed, or high-lifted shades, it removes dirt and oil while helping to neutralise brassiness and restore the hair’s optimal pH balance. Hair is left clean, soft, and refreshed with improved shine and smoothness.

Enriched with a nourishing blend of Polynesian and Tahitian Tamanu and Manoi oils, this shampoo hydrates strands, reduces frizz, and boosts radiance. The result is beautifully toned, luminous blonde hair that feels silky and manageable after every wash.

Key Features:

  • Sulphate-free formula ideal for blonde and highlighted hair
  • Gently cleanses while helping to reduce brassiness
  • Restores optimal pH balance for healthier-looking hair
  • Enriched with Tamanu and Manoi oils for hydration and shine
  • Leaves hair soft, smooth, and frizz-free
Ingredients (Tap to expand)

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

FAQs (Tap to expand)

What is Joico Blonde Life Shampoo designed for?

It’s specially formulated for bleached, double-processed, or high-lifted blonde hair, gently cleansing while preserving tone and reducing brassiness.

Is this shampoo sulfate-free?

Yes. It’s a sulfate-free formula, making it gentle on color-treated hair while maintaining a rich, luxurious lather.

How does it protect against brassiness?

The shampoo contains violet-tinted ingredients and a nourishing blend of Polynesian and Tahitian Tamanu and Manoi oils that help neutralize yellow tones and maintain a cool, vibrant blonde.

Will it hydrate my hair?

Yes. The blend of natural oils and keratin helps hydrate, smooth, and fight frizz, leaving hair soft and manageable.

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