Wella Professionals Pure Perfection Permanent Cream Hair Colour - 60ml

Wella Professionals Pure Perfection Permanent Cream Hair Colour - 60ml

Wella Professionals Pure Perfection is a new generation of permanent cream hair colour, created to deliver pure, true-to-tone results with exceptional tonal clarity and predictability. The curated palette of 30 shades is built around single, uncompromised major tones, helping colourists achieve precise, consistent results behind the chair.

Developed with Wella Professionals' advanced Supercharged Metal Purifier technology, Pure Perfection is designed to target multiple metal types naturally present in the hair, including iron. By helping control oxidative stress during the colouring process, the formula supports hair integrity while reducing visible signs of damage.

The ammonia-free formula meets Wella's new 0% standard, with 0% ammonia, mineral oil, PPD/PTD and fragrance. It is dermatologically tested on sensitive skin and delivers up to 100% grey coverage, making it a professional choice for clients seeking permanent colour performance with a comfortable scalp experience.

Key Features

• Permanent professional cream hair colour
• Delivers pure, true-to-tone colour results
• Up to 100% grey coverage
• Curated palette of 30 carefully crafted shades
• Each shade is built around a single major tone for exceptional tonal clarity
• Ammonia-free formula
• 0% mineral oil, PPD/PTD and fragrance
• Features Supercharged Metal Purifier technology
• Clinically proven to reduce visible signs of damage
• Dermatologically tested on sensitive skin
• Helps deliver 55% more shine, 45% more smoothness and 42% more nourished-looking hair
• Designed for predictable mixing and professional salon performance

Professional Benefits

Pure Perfection is co-created with professional colourists and designed for efficient salon use. Its balanced neutral base allows shades to mix easily and perform predictably, while the pure tonal identity of each shade remains clear. The system also requires just one shampoo following the colour service, helping save time at the backwash.

Suitable For

Professional permanent hair colouring services requiring pure tonal results, reliable grey coverage and predictable colour performance.

Important Information

For professional use only. Always follow Wella Professionals' mixing, application, development and safety instructions for the selected shade and developer.