L’Oréal Dia Richesse Semi Permanent
Are you a hair, beauty or barbering professional? Or currently in training to be one?
For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.
For professional applications, please upload a copy of one of the following documents:
- Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
- Public liability insurance certificate for your hair, beauty or barbering business
- Current business cheque book
For student applications all of the below documents are required:
- A valid college card
- A course enrolment letter or receipt
A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? Why not try a clear gloss for a dazzling reflective high shine finish.
COVERING Improved white hair coverage up to 70% on base shades
DURABILITY Up to 4 weeks
LIGHTENING Up to 1.5 levels Tailored intensity
DEVELOPMENT TIME Up to 20 mins: Depending on the service provided by your professional hairdresser total service time may vary
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