Redken, founded in 1960 by Paula Kent, revolutionised haircare by introducing protein, moisture, and acidic pH into its formulations. Committed to empowering professionals, Redken blends cutting-edge science with artistic expertise to push the boundaries of hair innovation. Trusted worldwide, Redken delivers professional-grade liquid colour, lighteners, haircare, and styling products designed to achieve exceptional results with precision and care. Powered by science and prescribed by pros, Redken continues to set the standard for salon excellence.
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