Introducing Color Wow: 5 Viral Must-have Products To Know About

It’s official… Color Wow has finally landed at Alan Howard. We’re so excited to be launching one of the most talked-about, viral haircare & styling brands to our customers, along with an extensive lineup of innovative products that are viral for a reason.

Known for their game-changing formulas and celebrity hairstylist-approved results, Color Wow has been the go-to brand for creating those iconic celebrity hair looks from the likes of Kim Kardashian and Jennifer Lopez. So, if you’re looking to freshen up your retail shelves or want to try some of these viral products to boost volume or create a red-carpet-ready shine, here are the 5 Color Wow favourites worth knowing about.

If you’re looking for a lightweight, hydrating formula that doesn’t compromise on volume, then Money Mist is a must. Designed to give the hair a softer, smoother and more luxurious finish, its lightweight formula helps to detangle, moisturise and strengthen the hair’s fibres. This improves the hair's elasticity while helping to reduce breakage, creating the result of silky, manageable hair with a gorgeous, healthy shine.

What's the secret? Well, Money Mist uses adaptive technology to help deliver the right balance of hydration, peptides and conditioning ingredients to different hair types. Its Baolyzed Amino Complex is designed to penetrate the hair shaft and support strength and elasticity, making it a useful addition to routines for hair that has been compromised by heat styling or chemical processing.

Money Mist is the ideal conditioning, detangling and heat-protecting product to use in one easy step, and makes the perfect addition to your clients' routine for a little extra haircare.

Unless you’ve been living under a rock, Dream Coat has been the most talked-about haircare and styling product, and we are so excited to finally be sharing it with you. A favourite of celebrity hairstylist Chris Appleton, Dream Coat is designed to help keep frizz at bay, even in the most humid of conditions. It’s a lightweight, water-based formula that activates with heat during the blow-drying stage, creating a smoothing barrier across the hair’s surface to help resist moisture and maintain a sleek finish.

And the result? A silky-smooth finish with high-impact shine and a polished finish that lasts beyond the salon chair. That’s right, Dream Coat lasts through 3-4 shampoos! For hairdressers, Dream Coat is particularly useful when creating sleek blowdries, glass hair or smooth camera-ready styles where humidity and flyaways can get in the way.

Trust us, give it a try and you won’t be able to live without it!

Big, bouncy hair is always in demand, but achieving volume without leaving the hair feeling dry, weighed down, or actually lasting can be a challenge. That’s where Color Wow’s Xtra Large Bombshell Volumizer comes in. Designed to create impressive body and fullness, this lightweight, frothy formula delivers volume without having to rely on alcohol, salt and drying resins commonly found in traditional volumising products.

Instead, the Xtra Large Bombshell Volumizer’s volumising technology creates the appearance of fuller, thicker hair while helping to keep the cuticle smooth and hydrated. It also provides heat protection, making it a great option for blow-drying and creating long-lasting, voluminous styles. Ideal for fine, thin, or limp hair, this volumiser can also be used on colour-treated, dry, or fragile hair where maintaining hair quality is just as important as achieving the finished look.

For undone waves, lived-in texture and styles that need that extra grip, Style On Steroids Color-Safe Texturising Spray is one to have on your radar. This innovative texturising spray is designed to add body, definition and long-lasting memory without leaving hair sticky, stiff or weighed down. Its moisturising elastomers help create texture without drying out the hair, while its transparent formula is designed to maintain colour clarity without leaving a chalky residue.

With built-in heat protection, it’s a versatile option for styling hair with straighteners and curlers, helping you to create texture that feels touchable. So, if you’re building volume at the roots or adding some definition to your clients' waves, Style On Steroids can help create that effortless, undone finish. Go see the results for yourself!

Sometimes, the difference between a good hair finish and a great one comes down to its shine! Luckily, the Pop & Lock High Gloss Finish combines the conditioning benefits of an oil with the shine-enhancing qualities of a serum to leave hair looking smoother, glossier and more polished. Its lightweight formula helps to smooth frizz, improve softness and temporarily seal the appearance of split ends, while providing protection from heat and  UV exposure, AND colour fade. It really does everything!

The serum is a clear, glossy coating over the hair’s surface, helping to smooth the cuticle and enhance the colour's vibrancy. Meanwhile, its conditioning ingredients help maintain suppleness without leaving the hair feeling greasy. Use it on damp hair before styling for a smoother finish, or apply a few drops to dry lengths and ends to tame flyaways and add that final boost of shine.

With frizz-fighting formulas and weightless voluminous finishes, Color Wow is here to bring innovative haircare and styling solutions to your salon. With these five favourites offering plenty of inspiration for your next styling sessions, you can create the looks your clients are saving, sharing and asking for with confidence.

Shop Color Wow today, now available at Alan Howard in-store and online.