Introducing Quif magi:light+: Next Level Blonding Is Here
Published date 08 May 2025
Next Level Blonding Is Here.
“The texture is so creamy and smooth to apply. Honestly, the smoothest application I’ve ever had. And the lift? It’s insane. I’m blown away!” - Brooke Evans, Quif Artist Lead.
The new era of lightener is here, and it’s taking lightening possibilities to the next level. Introducing Quif’s most powerful lightening technology yet - magi:light+ premium lighteners. This brand new lightener range is built to meet the needs of today’s colourists and, importantly, the needs of clients. With four innovative variants, magi:light+ is all about delivering incredible lift, tone, and condition all in one. Designed for up to 9+ levels of lift, each formula includes built-in bond protection and is infused with Argan Oil to help protect and condition the hair throughout the lightening process. From a soft balayage to a full-on platinum transformation, magi:light+ is your new go-to. Let’s discover why.
Four lighteners, endless possibilities.
With four variants of lightener, magi:light+ is designed to give colourists control and precision to ensure they are delivering their desired look with every client. Let’s explore the dynamic variants of magi:light+ with each one tailored for specific toning and lifting needs:
magi:light+ Premium Lightener White
This clean, classic white powder is perfect for up to 9+ levels of lift on all hair types. With magi:bond technology and Argan Oil, it delivers ultra-consistent results with maximum protection.
magi:light+ Premium Lightener Blue
Ideal for neutralising orange tones, and mostly suited to use on darker levels, this blue-toned lightener is also perfect for achieving 9+ levels of lift with maximum protection.
magi:light+ Premium Lightener Violet
Formulated to neutralise yellow undertones while lifting, this violet-toned lightener can create the ultimate neutral, creamy blonde with no extra step for toning. We especially recommend this for your platinum and icy blonde clients!
magi:light+ Premium Lightener Silver
Our standout lightener, with infused activated charcoal, is a powerful and purifying lightening option that removes oils and impurities while lifting and neutralising warmer tones. Due to the infusion of charcoal, this can remove impurities and oils for a smoother and controlled lightening experience.
Why charcoal-infused lightener is a game-changer
What makes magi:light+ silver lightener stand out? Infused with activated charcoal and graphite pigment, this key ingredient can play a powerful role within the lifting process. The charcoal ensures a powerful lifting process by deeply cleansing the hair by absorbing excess oils and impurities, while the graphite neutralises brassiness with its subtle blue tones. This leads to a brighter, cooler, and cleaner canvas when lightening the hair, resulting in less damage and more control.
Top Tip: Charcoal lightener is the perfect choice when lifting darker hair shades and if needing to lift stubborn pigments to minimise patchiness and an uneven result. This is due to the Charcoal lightener’s superior absorption power and the colour-correcting capabilities of the graphite pigment!
Before & after images using magi:light+ premium lightener in Silver on a previously box dyed model.
What takes magi:light+ to the next level?
Unlike typical lighteners, magi:light+ is infused with Argan Oil, a rich source of fatty acids, antioxidants, and vitamin E. This not only helps to hydrate and protect the hair throughout the chemical process, but also helps improve its shine, strength and manageability. The low molecular weight of Argan Oil penetrates the hair deeply, nourishing the strand from the inside out. Alongside the magi:bond technology built into the lightening formula, magi:light+ ensures a system that actively protects and strengthens the hair whilst achieving a brightened look!
Why quality lighteners matter in 2025
From Instagrammable hair to salon favourite techniques, lighteners are a key step to achieving the perfect result for your client. With lightening services becoming increasingly popular over the past decade, and will only carry on to grow, having a reliable, high-performing lightener is a necessity to delivering the best possible service for your clients. Using the right lightener can make any client request possible, and this is why magi:light+ is the ultimate lightening choice.
Ready to make an upgrade on your lighteners? Discover the magi:light+ range exclusively at Alan Howard in-store and online.
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