Discover Quif Professional: A new era of professional hair colour

There's more to hair colour than the shade you create. It’s about your reputation, your salon and the clients who trust you to deliver incredible results every time they sit in your chair.  And that’s why Quif is relaunching with a fresh identity and renewed purpose, but with the same focus on professional hairdressers.

Born and bred in the UK, Quif is a colour system created by hairdressers, for hairdressers, designed to give ambitious salons the performance, flexibility and support they need to take their colour work to the next level.

At the heart of Quif, there is a clear vision:

Quif is built around fearless partnerships that empower new possibilities for the UK’s most ambitious salons and stylists. Because at Quif, we don’t believe in standing still. We’re here to challenge what’s expected from a professional colour brand, bringing innovation and first-class performance, home-grown and wholly devoted to the future of UK hairdressing.

At Quif, we’ll never accept acceptable. Instead, we ask the difficult questions, find the meaningful answers, and create colour that works for the people who use it every single day. As a family-owned, independent British brand, Quif is agile, innovative and completely focused on the professional hairdresser. No compromising, just a colour system built around the ambitions of salons and stylists. At Quif, we are anything but ordinary.

When it comes to colour, creativity and consistency need to go hand in hand. Quif delivers elite product performance with a flexible, multi-functional system designed to empower your creativity while helping you maintain the colour consistency your clients expect. Our Quif customer explains:

Because when your colour system works harder for you, you can focus on what really matters… creating incredible hair.

Doing things differently also means thinking about the bigger picture. Quif is always powered by strong moral principles, which is why the brand is:

We stand behind the progress we make, rather than making promises we can’t keep.

Quif has always been about more than just colour, and the relaunch puts its commitment to professional education front and centre. With in-salon education and nationwide training hubs, Quif invests in hairdressers at every single stage of their careers, to help stylists develop the skills, confidence and creativity to be successful. The salons and stylists who use Quif are the ones who fuel the brand’s focus and fire its imagination, and at Quif, that’s something to never forget.

And now for the big reveal…

Quif’s identity has been brought to life through a brand-new collection celebrating exactly what the colour system can do. Creating rich brunettes and warm mochas, to bold reds and beautiful blondes, the collection showcases the versatility and depth that can be achieved with Quif.

 

Every look created was to showcase a different side of the Quif colour portfolio, with sleek glossy finishes as well as voluminous curls.

The collection is a celebration of the people behind the brand, the artistry of professional hairdressing and, ultimately, what’s possible when colour is made with hairdressers in mind.

Quif will never be about simply selling a colour system. Quif is about building a partnership. Committing to helping salons grow their profits, unleashing their creative potential and delivering results their clients keep coming back for. With pricing designed to optimise salon profitability and a risk-free swap guarantee when switching, Quif is designed to offer value without compromise. Because your colour system should work as hard for your business as you do.

Elite performance. Creative freedom. Colour consistency. Education. Performance. All brought together by a British-born brand with one clear ambition in mind…To help the UK’s most ambitious salons and stylists go further.

Quif. It’s beyond question.