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Alan Howard Blog

30 April 2025
If there’s one request that clients bring to their salon appointment in 2025, it’s ‘low maintenance’. Whilst this might not be the most creative request, this year’s low-maintenance haircuts are all about effortless shapes, healthy hair, and stunning styles that your clients can easily recreate out of the salon. For clients wanting to embrace their natural texture, looking to cut down on heat, or simply wanting hair that looks good without the fuss, we’ve got a rundown of the trending low-maintenance haircuts that every stylist should know this year.
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30 April 2025
Have you heard? Perms are back, but not as you know them. Introducing magi:form - a wave system changing the narrative on perms. Unlike the classic 80’s hairstyles full of frizz and uneven texture, perms are here to make a modern comeback, and they’re nothing like their reputation. Quif magi:form is an innovative waving system designed to deliver your ideal wave from soft waves, lived-in texture and defined curls, all with the flexibility, strength and health of today’s haircare science.
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