Hair Glossing: Your Salon’s Most Underrated Service

Get to know the most underrated product in your colour bar…

Every salon has that product sitting on their colour shelf that doesn’t get nearly enough attention. It delivers amazing results, saves you and your client time, and makes your clients’ hair look incredible,  but it somehow still gets overlooked. And for many salons, that product is Quif’s Magi:gloss. Trust us when we say this, if you’re not already making the most out of this versatile product, you’re missing out on one of the easiest ways to give your clients hair a glow up. Plus, it can add extra revenue to your salon’s menu! In collaboration with our Education Manager, John Anthoney, we unpack why you need to be making the most out of Magi:gloss…

What is Magi:gloss?

Getting technical, John tells us, “Magi:gloss is an acidic demi-permanent liquid gloss colour that delivers tone-on-tone results without lifting or shifting your clients’ natural base. It will give your clients shiny, healthy-looking hair without the commitment of a full appointment.”

Its low pH formula helps keep the cuticle closed, meaning the hair feels smoother, looks glossier and will lock in moisture. Basically, it gives your clients all their hair needs and wants in one service! And in a world where everyone wants hair that looks expensive, healthy and maintained, this service just makes total sense.

What’s the secret formula?

Get to know the holy trinity of ingredients that make Magi:gloss the product for delivering ultimate hair health, condition, and a gorgeous shine.

• Avocado Oil: This helps to hydrate the client's hair while boosting shine
• Jojoba Seed Oil: Adds nourishment to improve the hair’s overall condition and texture
• Quaternium-80: Helps to smooth the hair, leaving it feeling softer

While your clients may think they’re only getting a quick tone, they’re actually leaving the salon with hair that feels noticeably healthier, too. John suggests talking through these ingredients with your clients so they can also understand the benefits of the service.

The perfect in-between appointment

We all know that our balayage clients love to stretch their appointments, but sometimes it can be a little too much! They come back to the salon and their hair has definitely seen better days, but with Magi:gloss, we can change that. John tells us, “Magi:gloss is perfect for refreshing faded balayage, reviving dull brunettes, refreshing blondes, and neutralising brassiness. So, make sure to get your balayage clients into the salon between appointments for a quick refresh.”

With Magi:gloss taking only 20 minutes to develop, this easily allows clients to pop in for a refresh without having to commit to a huge appointment, and it means your salon will get more bookings in the diary.

Easily boosts your salon revenue

Quick, high-impact services are where salons can really maximise their diary, and Magi:gloss can do exactly that. Adding gloss appointments to your service menu creates more regular appointments, higher client retention, easy upselling opportunities, and additional revenue without the extra hours behind the chair. And most importantly,  your clients get to keep their hair looking fresh all year round, it’s a win-win!

The root smudge trick you need to know about

We have an insider tip from our Education Manager, John, who swears by using Magi:gloss for root taps and root smudges. John recommends choosing your target shade for the smudge, eg, 7.13, and mixing it with a neutral shade two levels darker, like 5.0, in a 1:1 ratio using the Magi:gloss Activator.  And the result gives a seamless root melt that blends beautifully into lighter mids and ends. This is perfect for clients who want that expensive-looking lived-in blonde.

It’s not just for your blonde clients

Don’t make the mistake of thinking Magi:gloss is only for your blonde clients; it can truly work for every client. John stresses that it’s amazing for brunette refreshes, copper enhancements, colour balancing and shine treatments. Basically, if your clients want shinier, healthier-looking hair, Magi:gloss will definitely help.

So, if Magi:gloss has been sitting in your colour shelf and you're not quite sure how to utilise it or bring it into your service menu, consider this your sign to change that. It’s important to know that clients are becoming far more conscious of their hair health, and are wanting those appointments that are quick and low maintenance. And with Magi:gloss, you can easily achieve this while ensuring you still deliver noticeable results. Have your clients coming back every time with Magi:gloss!

Discover Magi:gloss from Quif Professional exclusively at Alan Howard, both in-store and online.