How to Master Social Media in Your Salon

In today’s competitive professional hair & beauty industry, filling up your salon space with new clients is becoming more challenging than ever. Fortunately, there is one important skill that can ultimately solve this problem: your social media presence. If the thought of content creation and social media leaves you overwhelmed, don’t fear!

Social Media 101 For Hairdressers

Staying relevant and engaging with your audience is the key to salon success, and social media is a powerful tool that can help you connect with clients, showcase your skills, and grow your business. But with so much competition, how do you stand out? This guide, featuring insights from Ben Lifton, the hairdressing industry's top content creator and founder of marketing agency ‘Content Kweens’, will walk you through everything you need to know when elevating your social media presence—from content creation ideas to the best apps and equipment for hairdressers. Let’s dive in.

8 Christmas Nail Designs You're Going to Love

Need some inspiration for your Christmas-do? Or wanting to bring some festivity to your client's appointments? From sparkly reds to minimal designs, we have the rundown of all our favourite Christmas nail looks so you're prepped for the holiday season.

ghd

A monthly trip to the salon is no longer the only way to have a good hair day - this can be achieved every day.

Frequently Asked Questions

Find answers to common questions about Alan Howard professional hair and beauty supplies. From ordering and delivery to product details and trade accounts, our FAQ page has everything you need to know. Get expert support today!

Matrix Super Sync: The New Demi-Permanent Colour

Introducing Matrix Super Sync Demi-Permanent Colour you need to try. Are you seeking ultimate grey coverage and protection for your clients? Look no further! Matrix has launched the all-new Super Sync Demi-Permanent colour - the first pre-bonded alkaline demi that provides instant fibre protection and up to 75% grey coverage without ammonia. This groundbreaking product revolutionises how salon professionals handle grey blending and hair health.

The Ultimate Blue Monday Makeover

We don't mean to be the bearer of bad news, but today is Blue Monday - the saddest day of the year. Luckily for you, we have just the way to brighten up your miserable Monday. Elevate your spirits, boost your confidence and radiate positivity this Blue Monday, with our ultimate self-care power tools for an ultimate Monday make-over.

SBC Skincare

Choose from a range of iconic problem-solving collections focused on skin health, wellbeing, sleep and muscle recovery to soothe your mind, care for your body and give you beautiful skin from top to toe.

Celebrating International Women’s Day in the Professional Hair & Beauty Industry

The professional hair & beauty industry has long been a space where women are are empowered to thrive, lead, and excel in their profession. From female salon owners and hairstylists to educators and wholesale workers, women continue to shape the industry. At Alan Howard, as a leading professional hair & beauty wholesaler, we believe it’s important to celebrate the women who contribute to this wonderful community.

The Trending Golden Hour Glow with Wella

Step Into the Golden Hour with Wella Color Gradience. Immerse yourself in this season’s hottest trend: Golden Hour Glow. Inspired by the beautiful gradients of tones of a stunning sunset, this technique blends a feeling of wellness with chic, on-trend colour results.

Vegan Hair & Beauty Brands for your Salon

Veganuary is here, and if you're unsure of what Veganuary is, or where to start, we have you covered! Veganuary is an annual challenge that takes place in January and requires you to follow a fully vegan lifestyle, and this doesn't stop at diet! Luckily we have listed our top vegan hair & beauty brands to stock your salon with. Let's explore our top brands perfect for Veganuary.

Hair Care 101: Protect Your Locks from Winter Damage

The cold winter months are upon us, and unfortunately it's when our hair becomes brittle, broken and dry. As salon visits tend to be quieter in the new year, we have the perfect winter hair care routine so your clients don't suffer in silence.

Terms And Conditions

A Guide for Hairdressers: Cancellation Fees

Within the busy world of hairdressing, managing client appointments efficiently is they key to success. However, handling last-minute cancellations and no-shows can disrupt schedules and frustratingly, revenue. After one too many cancellations and no-shows, you might consider charging cancellation fees, but you might be unsure about the legalities, how to approach your clients, and how you can reduce no-shows from happening. We've formatted this guide to help you navigate these questions and provide examples of cancellation policies to consider.

Meet your Perfect Match with [wa]shed from Shed

Looking for the ultimate hair care duo? Meet your perfect match with the [wa]shed collection from Shed. With each duo full of amazing ingredients, the shampoo & conditioner you choose is entirely based on your hair desires and needs. Each duo are a triple threat, being vegan & cruelty-free, and of course sulphate-free, so we've made sure your hair only gets the best treatment. Let's take a look at your hair's perfect match.

How To Save Money Without Sacrificing Salon Quality

With the unpredictable circumstances 2025 may bring, running a successful salon can be tough work, and providing top-tier service while keeping costs under control can be a serious challenge. Fortunately, we’ve discussed some smart strategies that can allow your salon to cut expenses without compromising the quality of your client's salon experience. We’ve explored some actionable tips and tricks on how your salon can save money while maintaining (and maybe even elevating!) the standard your clients expect. Let’s jump in…

The holiday haircare hero from [wa]shed

Holiday season is still going strong with a lot of clients trying to escape for some last minute sun, sea and sangria! With this, most of us are still probably trying to decide which is the best brand of suncream to use. However, have you ever had the same thought about hair care?

How to Maintain a Bouncy Blow-dry

Achieving that fresh, bouncy blow-dry at the end of your client's appointment is the perfect add-on service to show off your skills and ensure your client is left satisfied, and let's face it, a perfect blow-dry is a work of art! While it's crucial for professional hair stylists to not only deliver an impeccable blow-dry that exceeds volume, it's also important to educate clients on how they can maintain their blow-dry look. With the help of the Alfa Italia Ambassador, Peter Melon, he will be spilling all the tea on the best techniques, tips and go-to blow-dry products.

Hair Colour Trends of 2025

The trending hair colours of 2025 are here, and we couldn’t be more excited to see these stunning, creative colours hit the salon floor. This year, we’re seeing a mix of creative colour combinations, with the increasingly popular lived-in, low-maintenance colours that add the sought-after richness to a client's look. While some shades are here to stay, 2025 will bring a fresh approach to the shades we saw take off last year. Let’s jump into the must-have, trending hair colours your clients will be lining up to try this year.

Why Salon Shampoos Are Better

​When it comes to your clients maintaining that perfect salon look, the secret isn’t just in the cut and colour - it’s also in the shampoo! We understand the critical role that professional, salon-quality shampoos play in elongating your client's immaculate hair-do, so let’s dive into why you need to be insisting your clients are reaching for salon shampoos.

Winter Rituals For Your Salon with Sienna X

As winter sets in, your client’s skin faces a range of challenges — from dryness to irritation — but with the right products, they can maintain smooth, hydrated, and radiant skin throughout the season. Sienna X’s Collagen & Melanin Boosting Shower Cleanser, Exfoliator, and Body Lotion are must-have additions to your salon's winter offerings, ensuring your clients enjoy a pampering experience that keeps their skin nourished and glowing. Here’s why these bath & body essentials should be part of every winter self-care ritual.

The toxic cocktail of black henna tattoos and hair colour

The topic of black henna tattoos might not be top of your list when thinking about potential holiday dangers, but anyone having their hair dyed following a black henna tattoo could pose a higher risk to having an allergic reaction.

The Effects of Hard Water vs Soft Water On Hair

As hair professionals, we know that water quality plays a significant role in the health and appearance of our client's hair. Whether you're a hairstylist or a salon owner, understanding the effects of hard water and soft water is crucial for providing the best possible service to your clients. In this guide, we'll delve into the differences between hard water and soft water and explore how they affect the hair.

Sustainable Practices For Your Salon

Are you a hairdresser wanting to make a change to become more sustainable? As a salon owner or hairdresser, you have a unique opportunity to make a positive impact on the environment through your business practices. Implementing sustainability into your salon space not only helps the planet but also resonates with eco-conscious clients. We’ll explore key areas where you can make a difference, with some help from our Quif artist, Brooke Evans, a salon owner who has successfully integrated sustainability into her business. Let’s dive in…

Hive Of Beauty

Hive of Beauty is a top supplier of professional beauty products for therapists, salons, spas, colleges, and distributors worldwide.

Salon System

Salon System is a well-established and leading brand in the professional beauty market, with a heritage of over 40 years.

Underlashes Are The Must-Try Beauty Trend of 2024

2024 has been the year for game-changing hair & beauty trends, especially when it benefits the consumer by saving time and expense. That’s where underlashing comes in. Perfect for achieving a seamless, natural look, without the time or expense of traditional lash extensions or strip lashes, underashes have become a favourite among clients and make-up artists. Whether you’re a beauty therapist or beauty enthusiast looking to elevate your look, here’s everything you need to know about underlashes, with expert advice from the leading professional beauty brand, Salon System, and why they’re a perfect pick for the festive season.

Lash FX

Lash FX supplies professional and retail lash and brow products worldwide with brands Lash FX, Hi Brow, Brow FX, and Magnetise.

Eyelash Emporium

Eyelash Emporium offers a full range of eyelash products for both consumers and professional lash techs, including eyelash extensions, adhesives, false lashes, lash lift & brow lamination products, aftercare and tools.