The Summer Trend Edit For Professional Hair & Beauty

What’s trending for summer?

Want to know what’s trending for summer in the world of professional hair and beauty? We’ve rounded up the must-have products that your salon needs to know about this season, perfect for upgrading your salon's services, creating trending looks and helping your clients maintain those salon-worthy results at home. Including how to achieve a glossy, healthy hairstyle and the SPF must-have, these are the products set to make an impact in your salon this summer…

24/7 Hair Repair Is The New Haircare Essential For Summer

Summer brings the sunshine, but with that comes plenty of opportunities for hair damage. With UV exposure and frequent styling, you need to help your clients find a way to keep their hair strong and healthy all season long. That’s where Redken’s ABC Night & Day Serum is the ultimate addition to any haircare routine that focuses on repair and protection. Perfect for summer, this innovative serum uses powerful bonding technology and citric acid to help strengthen the hair from within, helping to repair damage. For clients already loving the ABC shampoo & conditioner, this serum is the perfect next step to take their hair care routine up a level. Their hair will be safe from the sun all day, every day.

Bouncy Blowdries All Summer Long

The obsession with salon-worthy blowdries isn’t going anywhere, and this summer, clients are wanting styles that are bouncy, full of movement, and of course, healthy. Luckily, we have the secret product that ticks all the boxes… The Salon Hair Every Day Inflatable Volume Boost Blow Dry Gel creates long-lasting volume without compromising on hair health. This gel formula is designed to help create a big, glossy blowout that actually holds. Formulated with an Amino Acid Complex, it helps strengthen, hydrate and smooth the hair while adding body and volume. Plus, it has UV Colour Protection, making it ideal for summertime!

Lashes Are About To Glow Up

Beauty this summer is all about looking super natural and effortlessly put together, and fuller-looking lashes are the perfect way to elevate your clients every day look. More and more clients are investing in lashcare products that support healthier, stronger lashes between appointments, and the award-winning UKLASH range can do exactly that. New to Alan Howard, the UKLASH Eyelash Growth Serum is becoming the ultimate beauty routine essential, helping lash growth with consistent use. Easy to apply in just seconds, this serum makes it an effortless addition to any summer beauty routine.

Salon Results With Every Style

When it comes to your clients styling their hair throughout the summer, they need a tool that delivers amazing results while helping them maintain healthy hair. And that’s why technology-led styling tools are becoming a salon and client favourite. The Alfa Italia Portofino Moisture Lock Pro Styler combines innovative technology with professional performance, featuring infrared beam and blue light technology within titanium plates. This helps maintain moisture levels within the hair to create a smooth, glossy finish. What more could you want when creating styles this summer? So, if your clients have finer, delicate hair or thicker, more resistant strands, the Alfa Italia Portofino will deliver sleek results with less styling time every session.

Hot Girls Wear SPF

Sun protection is non-negotiable when it comes to creating a summer beauty routine, and clients are desperately looking for SPF products that fit seamlessly into their lifestyle. Lightweight formulas, easy application and skincare benefits are now just as important as the protection itself. And we have something that does it all in one. The ISOSKIN Halo SPF 50 Spray makes protecting skin throughout summer easier than ever. This ultra-light, quick-drying formula provides UVA & UVB protection with a non-sticky finish, and includes a ‘halo’ nozzle to ensure you’re covering all bases. Plus, it hydrates and soothes the skin, whilst working perfectly over the top of make-up too! There’s no surprise that this SPF is trending right now!

Maximalist Nails Are Back For Summer

Summer wouldn’t be complete without a fresh manicure, and this summer, the maximalist vibes are so back. Bold, playful shades are making a comeback, adding a touch of summer fun to your clients’ fingertips. With the Naomi Rose Palm Springs Gel Collection, these gels capture the ultimate summer getaway feeling perfectly, with 6 new shades designed for playful, statement-making manicures. Featuring bold pops of colour and a trendy yellow tone, shades like Banana Split are quickly becoming a summer favourite. This collection is perfect for clients wanting a manicure that’s super fun and completely on trend.

By bringing these trending products into your salon offering, you can help clients achieve a low-maintenance routine that can deliver maximum impact this summer. They’ll be embracing their favourite summer looks, with the benefit of keeping their hair and beauty routines feeling simple but super on-trend. Don’t forget! You can shop all of these trending summer picks online or in-store at Alan Howard.