Butter Blonde: The ‘It’ Girl Blonde Trend of 2025
We have officially crowned Butter Blonde as the ‘it girl’ blonde shade of the year, with its warm, creamy, and effortlessly radiant hues marking a refreshing shift away from cool, icy blondes of previous seasons. Instead, clients are craving that golden, sunshine, luminous soft focus dimension, that’s more natural, expensive and wearable. Universally flattering and super customisable, it’s no surprise that icons such as Sabrina Carpenter, Margot Robbie, Reese Witherspoon, and Rosie Huntington-Whiteley have made butter blonde their signature shade.